The dieline, which we have already discussed previously, represents the ‘cutting and folding layout of the flat box composed of cut lines, bleed lines and crease lines’ and is therefore the 2D technical drawing of the packaging. Designing this type of file, as anticipated in the article ‘Structural packaging design: windows and inserts’, requires technical […]
Today’s blog post focuses on some of the technical specifications of the dieline of two packaging models: the 1-2-3 bottom box and the Auto bottom box. These two types of packaging differ only in the lower closing system, while the upper part of both boxes features a closure system with inner flaps, a locking tab, […]
In a saturated market, packaging can make the difference between a product that drives sales and one that stays on the shelves. Besides ensuring product protection, the right packaging also captures consumer attention and communicates brand values. Testing packaging before launch allows you to showcase various designs internally or to your target audience, gathering feedback […]
Packaging with Earth-inspired colors was a must-have trend in 2023. Now, halfway through the year, have the promises and expectations been fulfilled? Colors are nature’s smiles; they speak a universal language and inspire with their various shades. We left off with the trends of the new year in packaging design, understanding how crucial colors, nuances, […]
Creative packaging requires very little! Have you ever looked at a carton box and thought: “There’s more to you than meets the eye!” ? It is a real art to exploit the full potential of carton boxes, exploring ideas that go beyond simple packaging. I bet that more than once you have used packaging in […]
Packaging font is the concrete realisation of communication. When the beauty of the box finishes speaking, the text takes the floor, capable of giving voice to the packaging. So many letters put together have a communicative force that involves all the senses linked to the curiosity of the buyer. Packaging font is a typeface that […]
Barbie’s packaging is a representation of a pink and customised world. An icon for over 60 years, since her introduction the perfect blonde doll has captured the imagination of millions of little girls worldwide, becoming an icon of fashion, lifestyle and female empowerment. In addition to her slim figure and fashionable clothes, one element that […]
Saturday evening, the final of the 73rd edition of the Sanremo Festival will air, and the bets on the winner will multiply. Even the boxes play a part in the singing competition par excellence; let’s see why. The 73rd edition of the Sanremo Festival will wrap up with the final on Saturday. We know that […]
As the Japanese tradition reminds us, folding paper is a real art. Our creatives took the opportunity to honor it by transforming Packly’s gable top box into special packaging. The Eastern mentality differs significantly from the Western one regarding packaging. In fact, behind the former, there is a conception of sacredness, which goes so far […]
For eCommerce, choose the best shipping packaging and use intelligent carriers. You will reduce costs, save time spent on packaging and offer the best form of protection for your products. A. Absolutely tailor-made Make shipping packaging brilliant. Choose boxes, capacitive bags, etc., sized to fit your items without leaving too much unnecessary space. In fact, […]
Ein Ort für die Verwaltung des gesamten Verpackungsprozesses, vom Entwurf bis zur Lieferung.
Anlässlich des Weltbienentags haben wir mit den Gründerinnen von Little Bee Fresh gesprochen, einem deutschen Brand, der Bienenwachs und den Kampf gegen Plastik zur eigenen Mission gemacht hat. Ein Gespräch über Nachhaltigkeit, visuelle Identität und die Rolle der Verpackung in einem Projekt, das die Natur in den Mittelpunkt stellt. Am 20. Mai wird der Weltbienentag […]
Im Herzen des Regionalparks Lessinia, in Velo Veronese, entsteht ein Projekt, das handwerkliche Forschung, visuelle Identität und Liebe zum Detail vereint. PH 4.1 Lab, ein auf natürliche Hefeteigprodukte spezialisiertes Labor, hat gemeinsam mit Packly ein weihnachtliches Verpackungsprojekt entwickelt, das über eine einfache Verpackung hinausgeht: eine visuelle und haptische Erzählung, die das Geschmackserlebnis vorwegnimmt.Wir haben Gregorio […]
Manche bringen zu Ostern Schokolade mit, andere entscheiden sich für die traditionelle Colomba. Doch heute gibt es diejenigen, die die Culomba auf den Tisch bringen: ein weiches, duftendes Hefegebäck, ohne Rosinen oder kandierte Früchte, mit einer Form, die keiner Erklärung bedarf. Die Idee stammt von MySecretCase, der Marke, die ironische Sinnlichkeit zu einem Geschäftsmodell gemacht […]
Die Stanzform, über die wir bereits zuvor gesprochen haben, stellt die „Schnitt- und Faltkontur der flachliegenden Schachtel dar, bestehend aus Schnittlinien, Faltlinien und Fülllinien“ und ist somit die technische 2D-Zeichnung der Verpackung. Die Erstellung dieser Art von Datei erfordert technisches Know-how in verschiedenen Bereichen. Ihre Entwicklung ist eng mit der Art des verwendeten Materials, den […]