Design ideas

In the vocabulary of contemporary packaging, “natural white” isn’t a color statement; it’s a surface statement. Using this medium means choosing a positioning that distances the image from reflection and brings it closer to the material, choosing subtraction over emphasis, legibility over brilliance. The issue is chromatic, yes, but also tactile, visual, and perceptive. It […]

There’s a moment in the packaging design process when every detail matters. The choice of material, the graphic composition, and the weight of the paper. And then there’s the finish: that water-based ink, which determines how light interacts with the surface, how the product feels to the touch, and how the brand communicates its identity […]

Christmas 2025 is shaping up to be a season of profound aesthetic transformation. Traditional red-and-green palettes are giving way to more sophisticated interpretations, while brands are seeking increasingly distinctive ways to communicate their positioning through Christmas packaging. For designers and companies, understanding the 2025 Christmas packaging trends means anticipating market expectations and translating them into […]

Valentine’s Day is a unique occasion to express affection, and what’s more romantic than a bouquet of flowers? However, the way these flowers are presented can make the difference between an ordinary gift and an extraordinary experience. Valentine’s Day packaging plays a crucial role in enhancing the gifting moment, as stated by Ornella Formati, professor […]

What are the must-attend events in the sector this new year?Take note of all the dates because the packaging industry is gearing up for a 2025 packed with unmissable events, including international exhibitions offering a comprehensive overview of the latest trends, innovations, and technologies.From Paris to Milan, passing through Nuremberg and Munich, these events are […]

Corporate Christmas gifts, a symbolic tradition marking the beginning of the holiday season.For employees, regular or potential customers, the gift is not only an established tradition, but also an extraordinary opportunity for emotional connection and loyalty building. In this context, the decision to adopt customised packaging proves to be a strategy that should be planned […]

Is the panettone box really important? The Christmas season evokes traditions, and among the most popular is this fantastic dessert: panettone. A symbol of Italian festivities, it not only delights the palate but also enchants with its packaging, a vehicle for a unique identity. Panettone box: the tasty architecture of the ‘Pan di Toni’ Domes […]

With the Advent calendar, every day is perfect for unboxing. Why should businesses pay special attention to it? Advent Calendar: The Anticipation Packaging 1, 2, 3, 24 boxes… or 31, there’s no fixed rule, especially lately! We’re talking about the Advent calendar, the captivating tradition that accompanies us in the anticipation of Christmas with small […]

Creative packaging requires very little!  Have you ever looked at a carton box and thought: “There’s more to you than meets the eye!” ?  It is a real art to exploit the full potential of carton boxes, exploring ideas that go beyond simple packaging. I bet that more than once you have used packaging in […]

Boombox, the portable radio that gave voice to an entire generation, returns in a new version, courtesy of Packly! Nostalgia and modernity come together for a packaging designed for your favorite song. The boombox made it possible to take music “outside.” Born in the mid-1970s by dad Phillips, it saw its peak in the 1980s-’90s. […]