Unboxing has become a phenomenon in the world of marketing, captivating audiences and creating a sense of excitement and anticipation. But what exactly is unboxing, and why is it so crucial for businesses? As packaging experts, we will reflect upon the meaning and impact of unboxing, exploring how it can enhance the overall customer experience […]
It’s beginning to feel like Christmas, the magical time of the year. The most impatient will want to kill the waiting time with the 2022 advent calendar. Let’s review some historical curiosities and the most popular and peculiar versions. We are almost there! Can you feel the magic of Christmas? Songs echo in the air; […]
Packaging as a teaser. The original campaign of the alcohol-free brand that used unboxing as a marketing lever. Packaging as a teaser. Today we present a case where a couple of packaging formats on corrugated, associated with skillful graphics and an engaging strategy, have made a brand succeed in the market. Peak’s Brand Story Peak […]
In the last times, we hear more and more often about unboxing experiences, especially when talking about e-commerce. What is the unboxing experience? The expression refers to the feelings experienced when opening a box to get a product for the first time. It is just like unwrapping a gift, you know? When talking about e-commerce, […]
Our daily testimonial is Denis Brighi, an engineer from Cesena, who founded, together with his friend and colleague Luca Domeniconi, Project Ares, an e-commerce that sales carbon fiber insoles. The two friends are both sports and technology enthusiasts that is the reason why they decided to realise a product aimed at improving the sports performance […]
Emotional packaging, which we have already talked about, is conceived, designed and created to give added value to the experience of buying and using a product. This kind of packaging is capable of creating an emotional and sensory connection with consumers, surprising them and, quite often, conquering them. This was the key concept that inspired […]
The design of winning packaging requires careful structural and aesthetic studies. Nonetheless, it is possible to achieve excellent communication and sales results by focusing mainly on the surprise effect that packaging can generate. However, surprising consumers in a market saturated with products is not always a simple undertaking. This is where cross-category packaging comes into play. […]
Gestiona todo el proceso de creación de embalajes, desde el diseño hasta la impresión, con una sola herramienta.
En el corazón del Parque Regional de Lessinia, en Velo Veronese, nace un proyecto que une investigación artesanal, identidad visual y atención al detalle. PH 4.1 Lab, laboratorio especializado en productos de fermentación natural, ha desarrollado junto con Packly un proyecto de packaging navideño que va más allá de una simple caja: un relato visual […]
Hay quien en Pascua lleva chocolate, otros optan por la colomba tradicional. Pero hoy hay quien pone en la mesa la Culomba: un producto leudado, suave y aromático, sin pasas ni fruta confitada, con una forma que no necesita explicaciones. La idea es de MySecretCase, la marca que ha hecho de la sensualidad irónica un […]
La plantilla troquelada, de la que ya hemos hablado anteriormente, representa la “forma de corte y plegado de la caja desplegada compuesta por las líneas de corte, de sangrado y de hendido” y es, por tanto, el dibujo técnico en 2D del packaging. El diseño de este tipo de archivo requiere conocimientos técnicos en múltiples […]
De un vistazo 1. ¿Qué es la EPR y dónde se aplica? La EPR (Extended Producer Responsibility, es decir, Responsabilidad Ampliada del Productor) es un principio normativo presente en decenas de países en todo el mundo, desde Europa hasta Norteamérica, desde Asia hasta Australia, que transfiere el coste de la gestión de los residuos de […]