The increasing spending power of Generation Z is causing, amongst other things, a luxury market transformation. According to Bain & Company, along with Millennials, Gen Z accounted for the entire luxury market growth in 2022 and is projected to represent 70% of luxury spending by 2025, contributing to a steep luxury market transformation. However, luxury […]
Luxury in packaging through embellishments is an increasingly popular trend in the cardboard box industry. This type of packaging adds an extra level of sophistication and elegance to products, making them stand out from the competition. The importance of luxury in packaging cannot be overstated, as it can significantly influence customer purchasing decisions. Luxurious packaging […]
Memorability is important in the presentation of a product, which is why differentiating packaging is powerful. Packly shows you how to obtain a luxury effect, simply by adding a golden finish. If you have a background in marketing, you know that differentiating packaging is the number one goal for a product on the shelf. However, […]
Luxury packaging for spirits. Gin is experiencing a new growth in terms of popularity. Let’s find out how to enhance it through impactful packaging and increase sales We have already shown you some luxury packaging for spirits. In that case, however, it was a craft beer. Today we thought of featuring a deep-dive on gin. […]
Gold and silver foil embellishment plus spot varnish. The new Packly finishes for impactful packaging. Gold and silver foil embellishment plus spot varnish, three new solutions already in production on Packly to create exclusive and emotional packaging. These special finishes enhance packaging by making it elegant and visually unforgettable. When should these embellishments be chosen? […]
The daily inspirational is a packaging for one of the most important events: wedding. Two different boxes have been designed in two different colors with the names of the couple and wedding date printed on the closure flap. There are also two different texts that the spouses dedicated to each other printed on one side of the […]
Un seul endroit pour gérer l'ensemble du processus d'emballage, de la conception à la livraison.
Certains apportent du chocolat à Pâques, d’autres optent pour la colomba traditionnelle. Mais aujourd’hui, certains mettent sur la table la Culomba : un produit levé, moelleux et parfumé, sans raisins secs ni fruits confits, avec une forme qui n’a pas besoin d’explications. L’idée vient de MySecretCase, la marque qui a fait de la sensualité ironique […]
En bref L’EPR est un principe réglementaire largement diffusé à l’échelle internationale qui transfère la responsabilité de la gestion des déchets d’emballages des autorités publiques vers les entreprises. 1. Qu’est-ce que l’EPR et où s’applique-t-elle ? L’EPR (Extended Producer Responsibility, c’est-à-dire Responsabilité Élargie du Producteur) est un principe réglementaire présent dans des dizaines de pays […]
Dans le vocabulaire du packaging contemporain, « blanc naturel » n’est pas une simple déclaration de couleur, mais un manifeste de surface. Utiliser ce support signifie choisir un positionnement qui s’éloigne du reflet pour se rapprocher de la matière, qui privilégie la sobriété à l’emphase, la lisibilité à la brillance.La question est certes chromatique, mais […]
Les packaging des produits en vente en magasin, alignés sur les rayons, sont en forte concurrence pour attirer l’attention des consommateurs. Si, en quelques instants, vous parvenez à susciter l’intérêt des acheteurs potentiels, vous pouvez réellement faire la différence en termes de ventes : en effet, les consommateurs passent seulement 15 secondes à observer les […]