Barbie’s packaging is a representation of a pink and customised world. An icon for over 60 years, since her introduction the perfect blonde doll has captured the imagination of millions of little girls worldwide, becoming an icon of fashion, lifestyle and female empowerment. In addition to her slim figure and fashionable clothes, one element that […]
The increasing spending power of Generation Z is causing, amongst other things, a luxury market transformation. According to Bain & Company, along with Millennials, Gen Z accounted for the entire luxury market growth in 2022 and is projected to represent 70% of luxury spending by 2025, contributing to a steep luxury market transformation. However, luxury […]
Box models for perfumes designed by Packly’s creatives. The moon and the sun are luxurious and sensory-engaging tuck-end boxes for your fragrances to stand out. As we all know, packaging is an essential aspect of any product. Boxing can be crucial in attracting the customer’s attention to the content and increasing engagement. We devised two […]
The shopping season is behind our back, and one of the gifts making a comeback is socks of all qualities, shapes, and colors. Vibrant and thematic, customized packaging for socks can be a brand differentiator. Let’s see how. Functional but also enticing: long socks in cotton, wool, or cashmere, plain or colored, are the perfect […]
Today, we present the Packly inspiration for a shoebox: creativity, bright colors, and ennoblement for a WoW effect. In 2021, the value of Italian footwear companies (170 firms with a turnover exceeding €10 million) showed a V-shaped recovery to 9.5 billion euros. However, this figure marks a +21% over 2020, without returning to pre-pandemic levels. […]
Gen Z and coffee. The younger generation has different expectations and buying habits when it comes to traditional products. Let’s see how this affects packaging. Gen Z and coffee. Gen Z, which includes those born between 1997 and today, is changing the game in terms of what products they love and how they buy. So […]
Tsutsumi is a Japanese term that literally means package, present, object, gift. Let’s see how it’s influencing the packaging world. If you love Japanese art and architecture, you will like the remarkable innovations in Tsutsumi packaging. As creative design has progressed and flourished in the past decade, the art of packaging has become more and […]
Barilla’s new visual identity i.e. the sign of innovation. We talked about it with Andrea Bandiera, creative director at Robilant, who followed the project. The new Barilla visual identity will not have escaped the insiders, but also the simple marketing aficionados. We have previously discussed the strategies and successes of the food giant. That’s why […]
Packaging to wear: a box can turn into a fashion accessory. Don’t believe it? Check out Kellogg’s Moschino clutch and other examples of boxes becoming bags. “Take this hand, oh little box”. This is how Iva Zanicchi would have sung in Sanremo, if, like us, she had been inspired by the packaging to wear. This is […]
Eyewear box. Packly presents trendy and functional inspirational packaging, with a special finish. For the “inspirational” cycle, today we present an eyewear box designed by Packly you should definitely keep an eye on! The eyewear industry and the numbers Firstly, the size of the global eyewear market is likely to reach $ 278.95 billion by […]
Un seul endroit pour gérer l'ensemble du processus d'emballage, de la conception à la livraison.
Certains apportent du chocolat à Pâques, d’autres optent pour la colomba traditionnelle. Mais aujourd’hui, certains mettent sur la table la Culomba : un produit levé, moelleux et parfumé, sans raisins secs ni fruits confits, avec une forme qui n’a pas besoin d’explications. L’idée vient de MySecretCase, la marque qui a fait de la sensualité ironique […]
En bref L’EPR est un principe réglementaire largement diffusé à l’échelle internationale qui transfère la responsabilité de la gestion des déchets d’emballages des autorités publiques vers les entreprises. 1. Qu’est-ce que l’EPR et où s’applique-t-elle ? L’EPR (Extended Producer Responsibility, c’est-à-dire Responsabilité Élargie du Producteur) est un principe réglementaire présent dans des dizaines de pays […]
Dans le vocabulaire du packaging contemporain, « blanc naturel » n’est pas une simple déclaration de couleur, mais un manifeste de surface. Utiliser ce support signifie choisir un positionnement qui s’éloigne du reflet pour se rapprocher de la matière, qui privilégie la sobriété à l’emphase, la lisibilité à la brillance.La question est certes chromatique, mais […]
Les packaging des produits en vente en magasin, alignés sur les rayons, sont en forte concurrence pour attirer l’attention des consommateurs. Si, en quelques instants, vous parvenez à susciter l’intérêt des acheteurs potentiels, vous pouvez réellement faire la différence en termes de ventes : en effet, les consommateurs passent seulement 15 secondes à observer les […]