Product packaging displayed on store shelves is in intense competition to attract consumers’ attention. If you manage to spark interest in just a few moments, you can truly make a difference in terms of sales: consumers spend only 15 seconds looking at items on a shelf (Source: Nielsen). You have very little time to convince […]
Unboxing has become a phenomenon in the world of marketing, captivating audiences and creating a sense of excitement and anticipation. But what exactly is unboxing, and why is it so crucial for businesses? As packaging experts, we will reflect upon the meaning and impact of unboxing, exploring how it can enhance the overall customer experience […]
Why is Black Friday so important for e-commerce? Let’s start from the beginning: the next date is set for Friday, November 24, 2023, and companies are gearing up for a explosive increase in online sales. However, success is not solely determined by the products and discounts offered. During this day, attention to detail is essential. […]
Cereal packaging: the strategic partnership between brands and new testimonials to win over Generation Z Cereal packaging incorporating idols and brands as protagonists have become increasingly popular. This trend originated in the United States and has also conquered the Italian market thanks to collaborations with celebrities, superstars, and big-name clothing brands. The reasons behind these […]
So far, only a few companies have realized that the opinions of consumers outside their homes can lead to product innovation in the market and thus create an innovative advantage over competitors. Let’s talk about the evolution of crowdsourcing in packaging design. The ability to outsource the packaging design of one or more products to […]
We have great news at Packly: the launch of the shipping envelope. Made with 100% recyclable and customizable materials, it will catch the eye. We are going through the most magical time of the year, the peak shopping season. So why go unnoticed with an anonymous shipping envelope? As it turns out, neutral packs are […]
When buying products, most consumers are interested in more sustainable choices for the planet. Let’s discuss greenwashing on the packaging and how to avoid it with Packly. Greenwashing can be a dangerous practice for positioning a company’s products. In a 2020 survey by First Insight, 73% of Gen Z consumers responded that they would pay […]
Whether it is food or medicine, packaging for export is crucial in ensuring that products sell successfully across borders. Different cultures and habits come into play and influence sales results. The same applies to the specific territory and the economic and demographic aspects of the destination country. Best-selling packaging for export: the six pillars According […]
What will packaging look like in the Metaverse? Let’s speculate on current technologies and future scenarios in the virtual age. Packaging in the Metaverse. By now, we all agree that the future is digital. But will it also be virtual? The Metaverse is a topic for discussion that has come about very recently. But what […]
Shrinkflation: it means leaving the packaging and prices of products unchanged while decreasing the contents. A growing trend enraging consumers. Packly offers smarter alternatives. Several cases of shrinkflation have arisen in Italy. The term comes from the English “shrinkage,” “contraction and “inflation,” price increase). It’s not just your impression, then, it’s confirmed. Numerous consumer associations […]
Un seul endroit pour gérer l'ensemble du processus d'emballage, de la conception à la livraison.
Certains apportent du chocolat à Pâques, d’autres optent pour la colomba traditionnelle. Mais aujourd’hui, certains mettent sur la table la Culomba : un produit levé, moelleux et parfumé, sans raisins secs ni fruits confits, avec une forme qui n’a pas besoin d’explications. L’idée vient de MySecretCase, la marque qui a fait de la sensualité ironique […]
En bref L’EPR est un principe réglementaire largement diffusé à l’échelle internationale qui transfère la responsabilité de la gestion des déchets d’emballages des autorités publiques vers les entreprises. 1. Qu’est-ce que l’EPR et où s’applique-t-elle ? L’EPR (Extended Producer Responsibility, c’est-à-dire Responsabilité Élargie du Producteur) est un principe réglementaire présent dans des dizaines de pays […]
Dans le vocabulaire du packaging contemporain, « blanc naturel » n’est pas une simple déclaration de couleur, mais un manifeste de surface. Utiliser ce support signifie choisir un positionnement qui s’éloigne du reflet pour se rapprocher de la matière, qui privilégie la sobriété à l’emphase, la lisibilité à la brillance.La question est certes chromatique, mais […]
Les packaging des produits en vente en magasin, alignés sur les rayons, sont en forte concurrence pour attirer l’attention des consommateurs. Si, en quelques instants, vous parvenez à susciter l’intérêt des acheteurs potentiels, vous pouvez réellement faire la différence en termes de ventes : en effet, les consommateurs passent seulement 15 secondes à observer les […]