There are those who bring chocolate at Easter, others opt for the traditional colomba. But today, some are putting Culomba on the table: a soft, fragrant leavened product, without raisins or candied fruit, with a shape that needs no explanation. The idea comes from MySecretCase, the brand that has turned ironic sensuality into a business […]
KoRo has built its reputation on delivering tasty, high-quality foods without unnecessary additives, all while maintaining a strong commitment to transparency and sustainability. When the brand decided to venture into new territory with a gift box concept, they needed a packaging partner capable of balancing visual impact with environmental responsibility. This is the story of […]
In the world of cosmetics, visual impact begins well before application. Ciglissime, an Italian brand born from the passion of two sisters, has chosen magnetic false eyelashes made from PLA (a corn-based bioplastic) to offer an innovative, functional, and environmentally friendly solution.For shipping, they sought something more than just simple packaging: they required protection, brand […]
Feel Brill revolutionizes the concept of daily energy with beverages crafted from Matcha and superfoods. Wellness, sustainability and quality guide every decision, from product design to packaging. Feel Brill: Matcha-based energy and wellness Feel Brill was created with a mission to push the boundaries of coffee by offering a healthier, more sustainable alternative. Founders Domantas […]
The perfume and cosmetics industry is witnessing continuous evolution, even in packaging trends. This is why it’s crucial to stand out by highlighting the uniqueness of one’s brand and product, as demonstrated by the company Parfums des Iles. Parfums des Iles: the story of the brand’s perfumes and packaging The story of this brand and […]
Coffee packaging is like a second embrace, a detail that extends beyond the steaming cup. The packaging should convey a story through touch even before it does through taste. Coffee packaging: interview with Victor for Hermanos Colombian Coffee Hermanos Colombian Coffee, as its name suggests, is a blend of fraternal bonds and a deep passion […]
Chocolate packaging has the power to transform a simple chocolate into a precious gift. Every detail must be designed to create a delicious anticipation because each box or case encloses a gift, a gesture of love or gratitude. Chocolate packaging is a tangible way to convey the deepest feelings and make special moments even more […]
So far, only a few companies have realized that the opinions of consumers outside their homes can lead to product innovation in the market and thus create an innovative advantage over competitors. Let’s talk about the evolution of crowdsourcing in packaging design. The ability to outsource the packaging design of one or more products to […]
Beauty packaging has become a popular trend, that grows with a focus on caring for the body and mind. Sonia Rovesti, CEO of Rovesti Skin Care – Customized Beauty, goes beyond simple product customization. Adapting her chemical and cosmetological knowledge, she creates unique and natural solutions for the skin. Her passion for her family’s ancient […]
Shauna Rudd from Ivy’s Poison, interviewed by Packly, talks about magic, mystery, and the connection between packaging and perfume. “Something Wicked” and the Magic Box are under the spotlight. In this exclusive interview for Packly, Shauna Rudd talks about her latest creation, her inspiration, the creative processes, and “Something Wicked,” her latest product. With years […]
Un seul endroit pour gérer l'ensemble du processus d'emballage, de la conception à la livraison.
Certains apportent du chocolat à Pâques, d’autres optent pour la colomba traditionnelle. Mais aujourd’hui, certains mettent sur la table la Culomba : un produit levé, moelleux et parfumé, sans raisins secs ni fruits confits, avec une forme qui n’a pas besoin d’explications. L’idée vient de MySecretCase, la marque qui a fait de la sensualité ironique […]
En bref L’EPR est un principe réglementaire largement diffusé à l’échelle internationale qui transfère la responsabilité de la gestion des déchets d’emballages des autorités publiques vers les entreprises. 1. Qu’est-ce que l’EPR et où s’applique-t-elle ? L’EPR (Extended Producer Responsibility, c’est-à-dire Responsabilité Élargie du Producteur) est un principe réglementaire présent dans des dizaines de pays […]
Dans le vocabulaire du packaging contemporain, « blanc naturel » n’est pas une simple déclaration de couleur, mais un manifeste de surface. Utiliser ce support signifie choisir un positionnement qui s’éloigne du reflet pour se rapprocher de la matière, qui privilégie la sobriété à l’emphase, la lisibilité à la brillance.La question est certes chromatique, mais […]
Les packaging des produits en vente en magasin, alignés sur les rayons, sont en forte concurrence pour attirer l’attention des consommateurs. Si, en quelques instants, vous parvenez à susciter l’intérêt des acheteurs potentiels, vous pouvez réellement faire la différence en termes de ventes : en effet, les consommateurs passent seulement 15 secondes à observer les […]