cosmetics

In the world of cosmetics, visual impact begins well before application. Ciglissime, an Italian brand born from the passion of two sisters, has chosen magnetic false eyelashes made from PLA (a corn-based bioplastic) to offer an innovative, functional, and environmentally friendly solution.For shipping, they sought something more than just simple packaging: they required protection, brand […]

STARSKIN is an iconic skincare brand, renowned for its K-beauty–inspired treatments and its experiential approach to skin care. With products that promise red-carpet-ready skin in just minutes, the Dutch brand focuses on quality, innovation, and first impressions—because there’s no second chance to make a great first impression. That’s why packaging becomes a key element: it […]

The perfume and cosmetics industry is witnessing continuous evolution, even in packaging trends. This is why it’s crucial to stand out by highlighting the uniqueness of one’s brand and product, as demonstrated by the company Parfums des Iles. Parfums des Iles: the story of the brand’s perfumes and packaging The story of this brand and […]

Cosmetic packaging is more than just a functional container. It’s an opportunity for companies to express their identity, grab consumer attention, and, especially in 2024, adapt to the rapid changes in industry trends. This year, innovations in cosmetic product packaging are moving towards more sustainable, personalized, and technologically advanced directions. Let’s explore the unmissable cosmetic […]

In the world of beauty packaging, inspiration can come from anywhere, but few stories are as inspiring as that of Emma Chevrel. Beauty packaging and the story of L’Organiq The symphony of aesthetics, functionality, and innovation: beauty packaging is what carefully and stylishly houses the secrets of every beauty product. Emma Chevrel knows this well! […]

Hailey Bieber’s packaging for Rhode is minimal chic rising star with a strawberry flavour twist. How is that possible? Hailey Bieber’s packaging: hurricane Rhode Packaging for beauty products has the ability to convey the essence of a product and influence our relationship with beauty itself. From attention to the smallest details to material selection and […]

Box models for perfumes designed by Packly’s creatives. The moon and the sun are luxurious and sensory-engaging tuck-end boxes for your fragrances to stand out. As we all know, packaging is an essential aspect of any product. Boxing can be crucial in attracting the customer’s attention to the content and increasing engagement. We devised two […]

Beauty packaging has become a popular trend, that grows with a focus on caring for the body and mind. Sonia Rovesti, CEO of Rovesti Skin Care – Customized Beauty, goes beyond simple product customization. Adapting her chemical and cosmetological knowledge, she creates unique and natural solutions for the skin. Her passion for her family’s ancient […]

Upcycling can go hand in hand with beauty: packaging design combines ecology and aesthetics, as there’s no Planet B. Upcycling means reusing objects to create a higher-quality product, whether real or perceived. An example? Some cosmetic brands use food processing waste and by-products, making them the main formulation ingredients. Withered fruit, leftover coffee grounds, and […]

Shauna Rudd from Ivy’s Poison, interviewed by Packly, talks about magic, mystery, and the connection between packaging and perfume. “Something Wicked” and the Magic Box are under the spotlight. In this exclusive interview for Packly, Shauna Rudd talks about her latest creation, her inspiration, the creative processes, and “Something Wicked,” her latest product. With years […]