In the world of cosmetics, visual impact begins well before application. Ciglissime, an Italian brand born from the passion of two sisters, has chosen magnetic false eyelashes made from PLA (a corn-based bioplastic) to offer an innovative, functional, and environmentally friendly solution.
For shipping, they sought something more than just simple packaging: they required protection, brand identity, and sustainability. That’s why they worked with Packly to design a customized suitcase in corrugated cardboard, designed to enhance the product from the moment of first contact with the customer.
How did the Ciglissime project come about, and what is your mission as a brand?
Ciglissime was born from our passion for cosmetics and the desire to offer people a practical, safe, and sustainable alternative to enhance their eyes, with just a few simple steps, from the comfort of their own home. We’d always been enslaved to lash artists and wanted a product that could boost self-esteem without compromising on time and money.
Why did you choose PLA magnetic eyelashes, and how does this fit into your sustainability journey?
We chose PLA because we wanted our product to be not only easy to use but also visually more similar to natural lashes, moving away from plastic. PLA is a biodegradable bioplastic derived from corn, which allows us to reduce our environmental impact compared to traditional materials. For us, sustainability means making conscious choices at every stage of the process: the lash material was the first step in this direction. We are proactively working to reduce plastic as much as possible.
How is sustainability integrated into the choice of shipping packaging?
Shipping packaging is an integral part of our sustainable strategy. We didn’t want disposable packaging, but something valuable, reusable, and fully recyclable. We chose corrugated cardboard not only for its durability but also because it’s a low-impact solution. Each case is designed to protect the product while respecting the environment.
Ciglissime and Packly. Custom packaging has become a distinctive feature for you: why did you decide to rely on Packly?
With Packly, we found a partner who shared our vision: attention to detail, flexibility, and sustainability. We wanted an Italian partner to support our growth, and we’re happy to have found one!
How did the creative process for creating the corrugated case unfold? Did you already have a concept, or did you work together with Packly?
We had a clear idea, and Imma from Packly was very patient throughout the entire process. We worked for months to determine the ideal closure, weight, and type of packaging to select.
What feedback have you received from customers, both on the packaging and the product, after making online purchases?
Feedback has confirmed we’re going in the right direction. People appreciate the packaging, and our shipping damage rate has definitely decreased. Customers receive a more structured, on-brand product. We’re thrilled.
From a logistical standpoint, did the case meet your protection and aesthetic needs?
Absolutely. Corrugated cardboard has proven to be durable and reliable, even for the most delicate shipments. The case protects the lashes perfectly while maintaining a refined aesthetic consistent with our brand. It was the perfect balance between beauty and functionality.
Ciglissime and Packly. Did the packaging have a noticeable impact on customer satisfaction or brand positioning?
Yes, packaging has become a truly distinctive element. It has helped create a strong and recognizable identity, and this has undoubtedly had a significant impact on the brand’s positioning. For many customers, it represents added value, a sign of attention and care that sets it apart from other products on the market.
What do you think are the advantages of customized packaging compared to standard solutions?
Customized packaging immediately communicates who you are. We never take the customer experience for granted. We take care and show attention to detail.
Ciglissime and Packly. Are you planning any new projects or developments where packaging will play a key role?
Yes, we are working on new, creative, and eye-catching solutions for Ciglissime, which will be even more versatile and interactive. We hope that Packly can support us in this endeavor.
