KoRo has built its reputation on delivering tasty, high-quality foods without unnecessary additives, all while maintaining a strong commitment to transparency and sustainability. When the brand decided to venture into new territory with a gift box concept, they needed a packaging partner capable of balancing visual impact with environmental responsibility. This is the story of […]
In the world of cosmetics, visual impact begins well before application. Ciglissime, an Italian brand born from the passion of two sisters, has chosen magnetic false eyelashes made from PLA (a corn-based bioplastic) to offer an innovative, functional, and environmentally friendly solution.For shipping, they sought something more than just simple packaging: they required protection, brand […]
Feel Brill revolutionizes the concept of daily energy with beverages crafted from Matcha and superfoods. Wellness, sustainability and quality guide every decision, from product design to packaging. Feel Brill: Matcha-based energy and wellness Feel Brill was created with a mission to push the boundaries of coffee by offering a healthier, more sustainable alternative. Founders Domantas […]
The perfume and cosmetics industry is witnessing continuous evolution, even in packaging trends. This is why it’s crucial to stand out by highlighting the uniqueness of one’s brand and product, as demonstrated by the company Parfums des Iles. Parfums des Iles: the story of the brand’s perfumes and packaging The story of this brand and […]
Coffee packaging is like a second embrace, a detail that extends beyond the steaming cup. The packaging should convey a story through touch even before it does through taste. Coffee packaging: interview with Victor for Hermanos Colombian Coffee Hermanos Colombian Coffee, as its name suggests, is a blend of fraternal bonds and a deep passion […]
Chocolate packaging has the power to transform a simple chocolate into a precious gift. Every detail must be designed to create a delicious anticipation because each box or case encloses a gift, a gesture of love or gratitude. Chocolate packaging is a tangible way to convey the deepest feelings and make special moments even more […]
So far, only a few companies have realized that the opinions of consumers outside their homes can lead to product innovation in the market and thus create an innovative advantage over competitors. Let’s talk about the evolution of crowdsourcing in packaging design. The ability to outsource the packaging design of one or more products to […]
Beauty packaging has become a popular trend, that grows with a focus on caring for the body and mind. Sonia Rovesti, CEO of Rovesti Skin Care – Customized Beauty, goes beyond simple product customization. Adapting her chemical and cosmetological knowledge, she creates unique and natural solutions for the skin. Her passion for her family’s ancient […]
Shauna Rudd from Ivy’s Poison, interviewed by Packly, talks about magic, mystery, and the connection between packaging and perfume. “Something Wicked” and the Magic Box are under the spotlight. In this exclusive interview for Packly, Shauna Rudd talks about her latest creation, her inspiration, the creative processes, and “Something Wicked,” her latest product. With years […]
Made in Italy and packaging. Today we reveal the story of Veronica Tordi and her jewels and perfumes. A passion that has turned into a successful business in the busy streets of New York. Veronica Tordi’s jewels and perfumes prove Made in Italy rewards, especially in the big apple. Veronica, would you like to tell […]
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KoRo has built its reputation on delivering tasty, high-quality foods without unnecessary additives, all while maintaining a strong commitment to transparency and sustainability. When the brand decided to venture into new territory with a gift box concept, they needed a packaging partner capable of balancing visual impact with environmental responsibility. This is the story of […]
Christmas 2025 is shaping up to be a season of profound aesthetic transformation. Traditional red-and-green palettes are giving way to more sophisticated interpretations, while brands are seeking increasingly distinctive ways to communicate their positioning through Christmas packaging. For designers and companies, understanding the 2025 Christmas packaging trends means anticipating market expectations and translating them into […]
In the world of cosmetics, visual impact begins well before application. Ciglissime, an Italian brand born from the passion of two sisters, has chosen magnetic false eyelashes made from PLA (a corn-based bioplastic) to offer an innovative, functional, and environmentally friendly solution.For shipping, they sought something more than just simple packaging: they required protection, brand […]
STARSKIN is an iconic skincare brand, renowned for its K-beauty–inspired treatments and its experiential approach to skin care. With products that promise red-carpet-ready skin in just minutes, the Dutch brand focuses on quality, innovation, and first impressions—because there’s no second chance to make a great first impression. That’s why packaging becomes a key element: it […]
In an increasingly fast and competitive market, packaging and logistics are emerging as two of the most critical strategic assets for companies that design, produce, or market physical products. Optimizing the supply chain, reducing time to market, and cutting supply chain costs are central objectives for purchasing managers, e-commerce brands, and paper processing operators. In […]
In advertising and branding, the power of catchy advertising slogans, impactful product propositions on packaging, and successful corporate payoffs is paramount. These elements are crucial to shaping brand identity, driving consumer engagement, and influencing brand success. From creating memorable phrases that resonate with audiences to exploring brand promotion strategies, we’ll help you uncover the value […]
In 2025, Ecolabel of packaging will no longer be a choice of individual producers but an obligation. Companies operating in the packaging sector must face this challenge with awareness and proactivity. But what exactly does Ecolabel mean? Who is obliged to comply with the regulations? And how can these obligations be transformed into opportunities for […]
Enhance your strategic marketing with a touch of creativity and originality. The Corporate gift boxes represent a unique way to distinguish your brand on the market and amaze your customers. Find out how to choose the perfect packaging to maximize your corporate image and create a lasting impact. Explore the options to elevate your business […]
As Easter approaches, ideas for packaging eggs, doves, and other delicacies in a creative way are crucial to increasing sales. Do you want to amaze your customers with unique packaging? Have you ever wondered how to choose the perfect packaging for Easter sweets for your bakery or chocolate shop? And which colors and materials make […]
Valentine’s Day is a unique occasion to express affection, and what’s more romantic than a bouquet of flowers? However, the way these flowers are presented can make the difference between an ordinary gift and an extraordinary experience. Valentine’s Day packaging plays a crucial role in enhancing the gifting moment, as stated by Ornella Formati, professor […]