There’s a moment in the packaging design process when every detail matters. The choice of material, the graphic composition, and the weight of the paper. And then there’s the finish: that water-based ink, which determines how light interacts with the surface, how the product feels to the touch, and how the brand communicates its identity […]
2026 promises to be a year full of opportunities for those working in the packaging industry. International trade shows are once again the preferred meeting point for innovation, design, and sustainability, but not all offer the same value for business objectives. Choosing the right event means optimizing time, investment, and networking opportunities.Whether you’re looking for […]
STARSKIN is an iconic skincare brand, renowned for its K-beauty–inspired treatments and its experiential approach to skin care. With products that promise red-carpet-ready skin in just minutes, the Dutch brand focuses on quality, innovation, and first impressions—because there’s no second chance to make a great first impression. That’s why packaging becomes a key element: it […]
In an increasingly fast and competitive market, packaging and logistics are emerging as two of the most critical strategic assets for companies that design, produce, or market physical products. Optimizing the supply chain, reducing time to market, and cutting supply chain costs are central objectives for purchasing managers, e-commerce brands, and paper processing operators. In […]
In a world where consumption and efficiency are intertwined, packaging has evolved from being merely functional to playing a key role in a product’s lifecycle. Today, types of packaging not only protect products but also help reduce environmental impact and attract consumer attention. Finding the right balance between practicality, sustainability, and design is crucial. In […]
Feel Brill revolutionizes the concept of daily energy with beverages crafted from Matcha and superfoods. Wellness, sustainability and quality guide every decision, from product design to packaging. Feel Brill: Matcha-based energy and wellness Feel Brill was created with a mission to push the boundaries of coffee by offering a healthier, more sustainable alternative. Founders Domantas […]
Deforestation is a global environmental issue that threatens biodiversity, disrupts climate balances, and undermines vital natural resources essential for human survival. Despite growing awareness of the importance of preserving our forests, deforestation remains a pressing challenge, driven by various economic, social, and political factors. In this article, we will explore the main causes of deforestation, […]
Packaging for technologic products is crucial in a world where technology integrates with everyday life. Dimensione: Packly’s packaging for technologic products The Internet is our greatest ally. Life without connectivity is now unthinkable. That’s why we need packaging that protects the invisible wires that connect us with the world and within the world. Dimensione is […]
Creative packaging requires very little! Have you ever looked at a carton box and thought: “There’s more to you than meets the eye!” ? It is a real art to exploit the full potential of carton boxes, exploring ideas that go beyond simple packaging. I bet that more than once you have used packaging in […]
Packaging font is the concrete realisation of communication. When the beauty of the box finishes speaking, the text takes the floor, capable of giving voice to the packaging. So many letters put together have a communicative force that involves all the senses linked to the curiosity of the buyer. Packaging font is a typeface that […]
One place to manage the entire packaging process, from design to delivery.
In the heart of Lessinia Regional Park, in Velo Veronese, a project was born that combines artisanal research, visual identity, and attention to detail. PH 4.1 Lab, a laboratory specializing in naturally leavened products, developed a Christmas packaging project together with Packly that goes beyond simple packaging: a visual and tactile narrative that anticipates the […]
There are those who bring chocolate at Easter, others opt for the traditional colomba. But today, some are putting Culomba on the table: a soft, fragrant leavened product, without raisins or candied fruit, with a shape that needs no explanation. The idea comes from MySecretCase, the brand that has turned ironic sensuality into a business […]
The dieline, which we have already discussed previously, represents the ‘cutting and folding layout of the flat box composed of cut lines, bleed lines and crease lines’ and is therefore the 2D technical drawing of the packaging. Designing this type of file, as anticipated in the article ‘Structural packaging design: windows and inserts’, requires technical […]
At a glance 1. What is EPR, and where does it apply? EPR (Extended Producer Responsibility) is a regulatory principle present in dozens of countries around the world, from Europe to North America, from Asia to Australia, which transfers the cost of managing packaging waste from public authorities to the companies that place that packaging […]