Packaging blog

Colavita, among the most recognized brands for extra virgin Made in Italy olive oil, has chosen to celebrate the shared international passion for the world of football with an initiative outside the box: a limited edition with an unpublished design, as memorable as it is, featuring a bottle in the shape of a soccer ball. […]

Some choose a box to protect a product, and others choose it to convey an identity. Beltion, a company with over 70 years of history in the Itria Valley, definitely belongs to the latter category. With Itrius Gin, the brand faced a specific challenge: to convey the soul of a region into packaging that could […]

On the occasion of World Bee Day, we spoke with the founders of Little Bee Fresh, a German brand that has made beeswax and the fight against plastic its core mission. A conversation about sustainability, visual identity, and the role packaging plays in a project that puts nature first. May 20 marks World Bee Day, […]

In the heart of Lessinia Regional Park, in Velo Veronese, a project was born that combines artisanal research, visual identity, and attention to detail. PH 4.1 Lab, a laboratory specializing in naturally leavened products, developed a Christmas packaging project together with Packly that goes beyond simple packaging: a visual and tactile narrative that anticipates the […]

In the vocabulary of contemporary packaging, “natural white” isn’t a color statement; it’s a surface statement. Using this medium means choosing a positioning that distances the image from reflection and brings it closer to the material, choosing subtraction over emphasis, legibility over brilliance. The issue is chromatic, yes, but also tactile, visual, and perceptive. It […]

There’s a moment in the packaging design process when every detail matters. The choice of material, the graphic composition, and the weight of the paper. And then there’s the finish: that water-based ink, which determines how light interacts with the surface, how the product feels to the touch, and how the brand communicates its identity […]

Christmas 2025 is shaping up to be a season of profound aesthetic transformation. Traditional red-and-green palettes are giving way to more sophisticated interpretations, while brands are seeking increasingly distinctive ways to communicate their positioning through Christmas packaging. For designers and companies, understanding the 2025 Christmas packaging trends means anticipating market expectations and translating them into […]

Valentine’s Day is a unique occasion to express affection, and what’s more romantic than a bouquet of flowers? However, the way these flowers are presented can make the difference between an ordinary gift and an extraordinary experience. Valentine’s Day packaging plays a crucial role in enhancing the gifting moment, as stated by Ornella Formati, professor […]

From 12 August 2026, most articles of the PPWR regulation become applicable, and packaging becomes a fully regulated product in its own right. If you work in packaging, and not only then, the questions you need to ask when choosing a material, designing a dieline or writing ‘sustainable’ on a box are changing. In this […]

At a glance 1. What is EPR, and where does it apply? EPR (Extended Producer Responsibility) is a regulatory principle present in dozens of countries around the world, from Europe to North America, from Asia to Australia, which transfers the cost of managing packaging waste from public authorities to the companies that place that packaging […]

Product packaging displayed on store shelves is in intense competition to attract consumers’ attention. If you manage to spark interest in just a few moments, you can truly make a difference in terms of sales: consumers spend only 15 seconds looking at items on a shelf (Source: Nielsen). You have very little time to convince […]

2026 promises to be a year full of opportunities for those working in the packaging industry. International trade shows are once again the preferred meeting point for innovation, design, and sustainability, but not all offer the same value for business objectives. Choosing the right event means optimizing time, investment, and networking opportunities.Whether you’re looking for […]

The dieline, which we have already discussed previously, represents the ‘cutting and folding layout of the flat box composed of cut lines, bleed lines and crease lines’ and is therefore the 2D technical drawing of the packaging. Designing this type of file, as anticipated in the article ‘Structural packaging design: windows and inserts’, requires technical […]

Today’s blog post focuses on some of the technical specifications of the dieline of two packaging models: the 1-2-3 bottom box and the Auto bottom box. These two types of packaging differ only in the lower closing system, while the upper part of both boxes features a closure system with inner flaps, a locking tab, […]

The food packaging sector is undergoing profound evolution, driven by the search for more functional, sustainable, and efficient solutions. Among innovations attracting the most significant interest among food and beverage companies, the Bag-in-Box offers a concrete solution for the preservation, transport, and convenience of liquid products. What is a Bag-in-Box? The Bag-in-Box is a packaging […]

Packly tools: free resources for every designer. How do I generate my PDF for printing? How do I check that everything is correct? We answer these and many other questions with Packly Tools. Packly tools: free resources for designers When creating and managing a box design, software and ISO standards (including the recent ISO 19593) […]