In the world of beauty packaging, inspiration can come from anywhere, but few stories are as inspiring as that of Emma Chevrel. Beauty packaging and the story of L’Organiq The symphony of aesthetics, functionality, and innovation: beauty packaging is what carefully and stylishly houses the secrets of every beauty product. Emma Chevrel knows this well! […]
3BEE, the leading climate tech company in the protection of biodiversity through technology, uses the bee as a key bio-indicator by collecting and interpreting data through innovative proprietary systems to monitor the health of bees, pollinators and their connection to ecosystems. Founded in 2017 by Riccardo and Niccolò, a biologist and an engineer, respectively, 3BEE, […]
We have great news at Packly: the launch of the shipping envelope. Made with 100% recyclable and customizable materials, it will catch the eye. We are going through the most magical time of the year, the peak shopping season. So why go unnoticed with an anonymous shipping envelope? As it turns out, neutral packs are […]
Innovative and sustainable packaging. Today we’d like to introduce you to a happy Packly customer who used our tech solutions to launch a high potential product. Today we’d like to talk about a small-scale collaboration, having led to a high-potential project. Choko Loko is a chocolate standing out for its quality material, the variety of […]
The case of the Re-Belle box: a successful packaging brought to you by Packly. A subscription box for curious, dreamy, independent and rebellious women that contains projects on illustration, fashion, literature, comics, music, beauty and home design. Girls can do anything! The Re-Belle box case, that is to say a container of ideas and creativity […]
SfruttaZero (zero exploitation in English) is a cooperative project of self-production of tomato sauce. SfruttaZero’s production chain is entirely based on mutual aid, respect for the earth, for the environment and, above all, for human work. The initiative was born in Apulia as a fight against the exploitation of illegal workers for casual labor. Working […]
[vc_row][vc_column][vc_column_text]In the article about gender marketing we talked about different strategies used to commercialise gender products. In our daily post we will focus on the economic meaning of that gender distinction. Also, we will introduce you to Billie, a women razor brand that aims at breaking gender stereotypes by getting rid of girly texts and […]
[vc_row][vc_column][vc_column_text]Fattobene – Italian Everyday Archetipes a beautiful book edited by Anna Lagorio and Alex Carnevali and published by Corraini in November 2017. Fatto bene, “well done” in English, is a collection of some of the best made in Italy products and their timeless packagings. Items that made history and, sometimes, still do it. From Amarene Fabbri to […]
[vc_row][vc_column][vc_column_text]Everyone is flawed. Actually, in the imperfection lies the true beauty and the uniqueness of each of us. In a previous article about minimal packaging we described how this style tends to constantly chase the state of being linear, the reduction of material and stylistic perfection. On one hand, that features may help consumers easily […]
It is called äitiyspakkaus, literally layette, and it is the starter kit granted by the Finnish government to all future mothers. According to the tradition, born in 1938, every expectant woman will receive, from the government, a maternity box, made up of cardboard, including all that the newborn may need. At the heart of this […]
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In 2025, Ecolabel of packaging will no longer be a choice of individual producers but an obligation. Companies operating in the packaging sector must face this challenge with awareness and proactivity. But what exactly does Ecolabel mean? Who is obliged to comply with the regulations? And how can these obligations be transformed into opportunities for […]
Enhance your strategic marketing with a touch of creativity and originality. The Corporate gift boxes represent a unique way to distinguish your brand on the market and amaze your customers. Find out how to choose the perfect packaging to maximize your corporate image and create a lasting impact. Explore the options to elevate your business […]
As Easter approaches, ideas for packaging eggs, doves, and other delicacies in a creative way are crucial to increasing sales. Do you want to amaze your customers with unique packaging? Have you ever wondered how to choose the perfect packaging for Easter sweets for your bakery or chocolate shop? And which colors and materials make […]
Valentine’s Day is a unique occasion to express affection, and what’s more romantic than a bouquet of flowers? However, the way these flowers are presented can make the difference between an ordinary gift and an extraordinary experience. Valentine’s Day packaging plays a crucial role in enhancing the gifting moment, as stated by Ornella Formati, professor […]