The perfume and cosmetics industry is witnessing continuous evolution, even in packaging trends. This is why it’s crucial to stand out by highlighting the uniqueness of one’s brand and product, as demonstrated by the company Parfums des Iles. Parfums des Iles: the story of the brand’s perfumes and packaging The story of this brand and […]
Cosmetic packaging is more than just a functional container. It’s an opportunity for companies to express their identity, grab consumer attention, and, especially in 2024, adapt to the rapid changes in industry trends. This year, innovations in cosmetic product packaging are moving towards more sustainable, personalized, and technologically advanced directions. Let’s explore the unmissable cosmetic […]
In the world of beauty packaging, inspiration can come from anywhere, but few stories are as inspiring as that of Emma Chevrel. Beauty packaging and the story of L’Organiq The symphony of aesthetics, functionality, and innovation: beauty packaging is what carefully and stylishly houses the secrets of every beauty product. Emma Chevrel knows this well! […]
Hailey Bieber’s packaging for Rhode is minimal chic rising star with a strawberry flavour twist. How is that possible? Hailey Bieber’s packaging: hurricane Rhode Packaging for beauty products has the ability to convey the essence of a product and influence our relationship with beauty itself. From attention to the smallest details to material selection and […]
Box models for perfumes designed by Packly’s creatives. The moon and the sun are luxurious and sensory-engaging tuck-end boxes for your fragrances to stand out. As we all know, packaging is an essential aspect of any product. Boxing can be crucial in attracting the customer’s attention to the content and increasing engagement. We devised two […]
Beauty packaging has become a popular trend, that grows with a focus on caring for the body and mind. Sonia Rovesti, CEO of Rovesti Skin Care – Customized Beauty, goes beyond simple product customization. Adapting her chemical and cosmetological knowledge, she creates unique and natural solutions for the skin. Her passion for her family’s ancient […]
Upcycling can go hand in hand with beauty: packaging design combines ecology and aesthetics, as there’s no Planet B. Upcycling means reusing objects to create a higher-quality product, whether real or perceived. An example? Some cosmetic brands use food processing waste and by-products, making them the main formulation ingredients. Withered fruit, leftover coffee grounds, and […]
Shauna Rudd from Ivy’s Poison, interviewed by Packly, talks about magic, mystery, and the connection between packaging and perfume. “Something Wicked” and the Magic Box are under the spotlight. In this exclusive interview for Packly, Shauna Rudd talks about her latest creation, her inspiration, the creative processes, and “Something Wicked,” her latest product. With years […]
Packaging for professional cosmetics. We chatted with Federica Rossi, Sales and Marketing Manager of Ebrand Italia. Let’s find out how and why they use Packly for their packaging. We already talked about the importance of packaging for cosmetics. Today we meet Federica Rossi, Sales and Marketing Manager of Ebrand Italia, an e-commerce of cosmetics for […]
Dunkin and ELF launched the summer news: a donut-flavored makeup line. A limited edition for fashionistas with a sweet tooth available online and offline. Donut-flavored makeup? Yes, please. Have you ever observed a cosmetic product so attractive that you wish you could eat it? Well, you are not alone. The famous cosmetics company ELF in […]
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In advertising and branding, the power of catchy advertising slogans, impactful product propositions on packaging, and successful corporate payoffs is paramount. These elements are crucial to shaping brand identity, driving consumer engagement, and influencing brand success. From creating memorable phrases that resonate with audiences to exploring brand promotion strategies, we’ll help you uncover the value […]
In 2025, Ecolabel of packaging will no longer be a choice of individual producers but an obligation. Companies operating in the packaging sector must face this challenge with awareness and proactivity. But what exactly does Ecolabel mean? Who is obliged to comply with the regulations? And how can these obligations be transformed into opportunities for […]
Enhance your strategic marketing with a touch of creativity and originality. The Corporate gift boxes represent a unique way to distinguish your brand on the market and amaze your customers. Find out how to choose the perfect packaging to maximize your corporate image and create a lasting impact. Explore the options to elevate your business […]
As Easter approaches, ideas for packaging eggs, doves, and other delicacies in a creative way are crucial to increasing sales. Do you want to amaze your customers with unique packaging? Have you ever wondered how to choose the perfect packaging for Easter sweets for your bakery or chocolate shop? And which colors and materials make […]