KoRo has built its reputation on delivering tasty, high-quality foods without unnecessary additives, all while maintaining a strong commitment to transparency and sustainability. When the brand decided to venture into new territory with a gift box concept, they needed a packaging partner capable of balancing visual impact with environmental responsibility. This is the story of how Packly and KoRo collaborated to create custom packaging that stayed true to the brand’s values while opening new market opportunities in the food e-commerce sector.
The idea behind the packaging project
KoRo markets tasty, high-quality foods without excessive additives. What need drove you to experiment with new packaging solutions?
We wanted to pilot a gift box concept, which was new territory for KoRo. While we usually keep packaging discreet in our signature beige, this project required higher-quality printing and stronger branding without compromising our environmental standards. Packly offered the right balance between visual impact and sustainability.
Design, aesthetic choices, and materials
How did you translate KoRo’s philosophy into packaging design? What elements were essential to communicate the authenticity and quality of your products?
Our design focuses on quality, trasparency and simplicity. We chose a beige color palette to highlight the natural, additive-free quality of our products, complemented by embossed illustrations and heritage-inspired typography. The result is packaging that feels authentic, clear, and aligned with what’s inside.
Sustainability is one of KoRo’s founding values. What criteria guided the choice of materials? How did you manage to balance environmental friendliness, functionality, and product protection in food packaging?
Our material choices were guided by recyclability, reduced material use, and food safety. We aimed to balance environmental impact with functionality and product protection, especially for shipping. Sustainability remained a non-negotiable criterion throughout the process.
The collaboration with Packly: needs, processes, and benefits
How did the collaboration with Packly develop? What aspects of the service differentiated it from other providers you had considered?
Packly stood out for its flexibility in shapes and sizes, ease of design upload, and fast turnaround times. The platform was intuitive and allowed us to move quickly from concept to production. This made the collaboration smooth and efficient.
What were the primary technical or logistical challenges you faced while developing the packaging, and how did Packly help you overcome them?
The main challenge was preparing and importing our design in the correct format. Packly’s customer support was extremely responsive and resolved the issue within minutes. We also appreciated the ability to order tiny quantities for testing and photoshoots.
How did Packly respond to your requests regarding production times and scaling as your order volume grew?
Packly offered multiple production timelines at different price points, giving us valuable flexibility. We were able to launch last-minute gift boxes within a three-week window from order to webshop availability. Palletized delivery in a single shipment also simplified logistics.
Results achieved and customer feedback
What results have you observed since launching the new packaging? Have you received specific feedback from your e-commerce customers?
The gift box became one of our bestsellers during the festive season. Customer feedback was very positive, showing strong interest in KoRo as a gifting option.
How did packaging customization integrate with your branding and communications strategy in the food sector?
Custom packaging enabled us to extend KoRo branding into new use cases, such as gifting. It supported our communication strategy without moving away from our core identity.
Advice from KoRo for other E-commerce brands in the food sector
Based on your experience, what advice would you give to other e-commerce brands considering investing in custom packaging?
Custom packaging does involve higher development and material costs, but it significantly enhances the unboxing experience. We recommend opting for a neutral, timeless design rather than seasonal graphics to improve year-round sellability.
How do you envision packaging evolving in the coming years? Are there any new projects or innovations in the works with Packly?
We were very pleased with our collaboration with Packly and see strong potential for future projects. In 2026, we plan to explore more tests and innovations together. Packaging will continue to play a larger role in how KoRo presents itself for special occasion and moments.
Ready to create custom packaging that reflects your brand’s values?
The collaboration between Packly and KoRo demonstrates how food brands can develop sustainable, high-quality e-commerce packaging solutions. Whether you’re looking to create gift boxes, custom packaging for food products, or innovative packaging solutions for your brand, Packly offers the flexibility, quality, and sustainability you need. Visit Packly to start your project today, or explore our case studies to see how we’ve helped brands like KoRo bring their packaging vision to life.
