food

Cereal packaging: the strategic partnership between brands and new testimonials to win over Generation Z Cereal packaging incorporating idols and brands as protagonists have become increasingly popular. This trend originated in the United States and has also conquered the Italian market thanks to collaborations with celebrities, superstars, and big-name clothing brands. The reasons behind these […]

Paper for food packaging is the fastest-growing material. There is less and less plastic in food and beverage. Paper for food packaging: a match made in heaven. At the end of November, the EU Commission proposed reforming packaging, focusing on reusing and returning empty plastic bottles and aluminum cans. This proposal challenges Italy’s recycling chain. […]

monaco campaign against food waste box

The doggy bag has been returning to fashion in the last few years. Spain has declared war on food waste with heavy fines. That’s why packaging makes the difference. In Italy, the doggy bag has always been a low social class costume, but it is now rising. In the United States, instead, this custom has […]

latest sustainable packaging solutions for fruits 1

Packaging for fruit and vegetables is evolving. It’s not just a way to preserve products but a marketing tool to win customer preferences. Let’s see how to maximize sales with cardboard boxes. Packaging for fruit and vegetables is key to the success of the sector. This statement is true regardless of its format and the […]

Drop copllection elf cosmetics for dunkindonats

Dunkin and ELF launched the summer news: a donut-flavored makeup line. A limited edition for fashionistas with a sweet tooth available online and offline. Donut-flavored makeup? Yes, please. Have you ever observed a cosmetic product so attractive that you wish you could eat it? Well, you are not alone. The famous cosmetics company ELF in […]

product range packaging plasmon restyling

Packaging for baby food. Baby food is a growing sector in terms of interest and investments. The industry evolvs starting with Plasmon’s rebranding Plasmon: the total restyling For generations in Italy the most recognized and dominant brand in baby food has been Plasmon. You will certainly remember the logo with the friezes, the Greek columns […]

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Packaging and logistics: Packly's customisable boxes

In an increasingly fast and competitive market, packaging and logistics are emerging as two of the most critical strategic assets for companies that design, produce, or market physical products. Optimizing the supply chain, reducing time to market, and cutting supply chain costs are central objectives for purchasing managers, e-commerce brands, and paper processing operators. In […]

Advertising slogans for packaging: red boxes

In advertising and branding, the power of catchy advertising slogans, impactful product propositions on packaging, and successful corporate payoffs is paramount. These elements are crucial to shaping brand identity, driving consumer engagement, and influencing brand success. From creating memorable phrases that resonate with audiences to exploring brand promotion strategies, we’ll help you uncover the value […]