Is the panettone box really important? The Christmas season evokes traditions, and among the most popular is this fantastic dessert: panettone. A symbol of Italian festivities, it not only delights the palate but also enchants with its packaging, a vehicle for a unique identity. Panettone box: the tasty architecture of the ‘Pan di Toni’ Domes […]
Cereal packaging: the strategic partnership between brands and new testimonials to win over Generation Z Cereal packaging incorporating idols and brands as protagonists have become increasingly popular. This trend originated in the United States and has also conquered the Italian market thanks to collaborations with celebrities, superstars, and big-name clothing brands. The reasons behind these […]
Chocolate packaging has the power to transform a simple chocolate into a precious gift. Every detail must be designed to create a delicious anticipation because each box or case encloses a gift, a gesture of love or gratitude. Chocolate packaging is a tangible way to convey the deepest feelings and make special moments even more […]
Paper for food packaging is the fastest-growing material. There is less and less plastic in food and beverage. Paper for food packaging: a match made in heaven. At the end of November, the EU Commission proposed reforming packaging, focusing on reusing and returning empty plastic bottles and aluminum cans. This proposal challenges Italy’s recycling chain. […]
Food of the future. Packly interviews Small Giants, a Packly customer who creates packaging for insect flour. Insect flour is among the new alternatives to cereal flour we normally use for our recipes. This innovative food is attracting the attention of experts in the food sector, so much so that it is defined as the […]
The doggy bag has been returning to fashion in the last few years. Spain has declared war on food waste with heavy fines. That’s why packaging makes the difference. In Italy, the doggy bag has always been a low social class costume, but it is now rising. In the United States, instead, this custom has […]
Packaging for fruit and vegetables is evolving. It’s not just a way to preserve products but a marketing tool to win customer preferences. Let’s see how to maximize sales with cardboard boxes. Packaging for fruit and vegetables is key to the success of the sector. This statement is true regardless of its format and the […]
Packaging of Kellogg snacks. We will tell you about Landor and Fitch’s relooking project. The packaging of the Kellogg snacks got a makeover. It had already happened in 2019 when Landor & Fitch had worked on cereal packaging, taking home several design awards. Kellogg Snack Packaging: The before Opportunities emerged from an analysis of Kellogg’s […]
Dunkin and ELF launched the summer news: a donut-flavored makeup line. A limited edition for fashionistas with a sweet tooth available online and offline. Donut-flavored makeup? Yes, please. Have you ever observed a cosmetic product so attractive that you wish you could eat it? Well, you are not alone. The famous cosmetics company ELF in […]
Packaging for baby food. Baby food is a growing sector in terms of interest and investments. The industry evolvs starting with Plasmon’s rebranding Plasmon: the total restyling For generations in Italy the most recognized and dominant brand in baby food has been Plasmon. You will certainly remember the logo with the friezes, the Greek columns […]
One place to manage the entire packaging process, from design to delivery.
In an increasingly fast and competitive market, packaging and logistics are emerging as two of the most critical strategic assets for companies that design, produce, or market physical products. Optimizing the supply chain, reducing time to market, and cutting supply chain costs are central objectives for purchasing managers, e-commerce brands, and paper processing operators. In […]
In advertising and branding, the power of catchy advertising slogans, impactful product propositions on packaging, and successful corporate payoffs is paramount. These elements are crucial to shaping brand identity, driving consumer engagement, and influencing brand success. From creating memorable phrases that resonate with audiences to exploring brand promotion strategies, we’ll help you uncover the value […]
In 2025, Ecolabel of packaging will no longer be a choice of individual producers but an obligation. Companies operating in the packaging sector must face this challenge with awareness and proactivity. But what exactly does Ecolabel mean? Who is obliged to comply with the regulations? And how can these obligations be transformed into opportunities for […]
Enhance your strategic marketing with a touch of creativity and originality. The Corporate gift boxes represent a unique way to distinguish your brand on the market and amaze your customers. Find out how to choose the perfect packaging to maximize your corporate image and create a lasting impact. Explore the options to elevate your business […]