Essential objects, sustainable materials and packaging designed for each item. Dennis Maaß explains how the dennismaass. brand translated its minimalist philosophy into its boxes, together with Packly.
The dennismaass. brand designs everyday objects around a clear principle: few resources, carefully chosen, to create high-quality items. It all started with 3D printing; today, production also relies on sheets and rods made from sustainable materials.
The same approach guides the brand’s communication, packaging included: every element has to reflect a minimalist, recognisable design.
With Packly, dennismaass. has created several custom boxes, one for each product, starting from small quantities. We asked Dennis Maaß, who answers on behalf of the brand, how the project came about and why they chose to work with us.
What idea was behind dennismaass. at the start, and how does it still shape your approach to everyday objects?
At the beginning, there was a very simple idea: we wanted to be creative quickly, with essential means, and actually develop and produce real objects, not just prototypes.
That’s why the first tool we chose was 3D printing. Over time, we added sheets and rods in many different sustainable materials that are easy and quick to work with. Even today, that’s still our main focus: using efficient, fast, and cost-effective means and materials. It’s our creativity that turns them into high-quality everyday items.
Your brand stands out for its essential, unmistakable design: how did you bring this style into your packaging?
Every form of communication with our customers, whether through text, images, or voice, has to prove one point: beyond good ideas and creativity, you don’t need much to make good products.
Packaging is part of that communication. Its design has to catch the eye, while staying true to our minimalist communication style. It shouldn’t add anything superfluous: it should speak the same language as the objects it holds.
Looking at the boxes you’ve created, which aspect of working with Packly made the difference?
When we designed the packaging, it was important to us that it built trust in the brand and in our items.
Above all, that means standing out visually and presenting what makes us unique, so customers can see they’ve made a good purchase. To achieve that, being able to give every product its own box is essential. With Packly, it was incredibly easy, thanks to the wide choice of packaging types.
Two more things round off the offer: the option to start with small quantities, and fast delivery times.
You’re a quality-conscious Made in Germany brand that works with renewable raw materials: how much did this weigh in your choice of supplier?
Global consumption is growing fast, and as a brand we feel a duty to think about every aspect and consequence of what we do. For us, that means social and environmental sustainability first and foremost.
That’s why it matters to us to produce efficiently and close to our customers, save raw materials and, wherever possible, strengthen Europe as a place of production
Packly is a European supplier that is aware of its responsibility and acts accordingly. For our packaging, we found the perfect partner.
A project built together on sustainability
For the dennismaass. brand, the box is part of the story: it conveys the same essential approach as the objects it protects and is the first message to anyone who buys. The result comes from the joint work of those who design the items and those who take care of their packaging, with a format for every model, even in short runs.
The common thread of this collaboration is sustainability. Dennis describes it as a responsibility of the brand: producing efficiently and close to the customer, while using fewer raw materials. In the objects, this principle translates into the choice of sustainable materials that are easy and quick to work with; in the packaging, into the decision to rely on a supplier that shares the same commitment. For a German brand like dennismaass., choosing Packly also means keeping production in Europe, one of the goals Dennis mentions. It’s the same principle that guides our work every day.
We make our boxes in our own facilities in Italy and power production with energy from 100% renewable sources, 60% of it self-generated, partly thanks to two solar plants. For our materials, we choose pure cellulose paper from responsibly managed forests: Packly is FSC and PEFC certified and, on request, FSC certification can also be extended to your boxes.
Our uncoated kraft board is completely plastic-free, while the varnish that protects printed surfaces is water-based. Our environmental management system is ISO 14001 certified. Having no minimum order quantity works in the same direction: you can print only the quantities you need, manage stock just in time, and avoid surplus inventory that would end up as waste. If you’d like to find out more, you’ll find all the details on the page dedicated to our sustainable approach.
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