2026 promises to be a year full of opportunities for those working in the packaging industry. International trade shows are once again the preferred meeting point for innovation, design, and sustainability, but not all offer the same value for business objectives. Choosing the right event means optimizing time, investment, and networking opportunities.Whether you’re looking for […]
Why is Black Friday so important for e-commerce? Let’s start from the beginning: the next date is set for Friday, November 24, 2023, and companies are gearing up for a explosive increase in online sales. However, success is not solely determined by the products and discounts offered. During this day, attention to detail is essential. […]
Overpackaging is the phenomenon where we pollute the world ‘one extra space at a time.’ Let’s better understand how to avoid the triumph excessive packaging. Overpackaging definition Over packaging involves the excessive use of packaging materials. According to the Institute of Packaging Professionals, overpackaging occurs when “the means and materials used to package a product […]
McDonald’s cardboard table, lean and portable, designed by Leo Burnett, combines ingenuity and creativity. It was recently repurposed for the 2023 Milan Design Week. In 2013, the Leo Burnett advertising agency in Brazil launched a campaign to enhance the fast food experience for customers who ate on the go. The latter is McDonald’s cardboard table. […]
How do you revolutionize the perception of a historic brand while staying true to its identity? We tell you about the evolution of Bahlsen, the famous pastry brand whose generational change and packaging design have gone hand in hand. A generational change occurs at the top of Bahlsen, and packaging design is being revamped to […]
When could inclusive packaging be considered as such? There are many fields, but today we must choose one. Have you ever thought that inclusive packaging could significantly impact people’s lives? For example, menstruation is often overlooked in society. Not everyone knows that such a natural phenomenon represents a crucial aspect of women’s health and psycho-physical […]
Marketing experts are always very keen on interpreting phenomena and trends. This is the case of the so-called Gen Z yellow, the favorite color of younger consumers. Let’s look at some fun facts. In 2016, the “millennial pink” made a blast onstage. You could indeed spot it on cosmetics packaging, red carpets in Hollywood, and […]
Packaging can be a powerful social tool. Anchor Worldwide agency launched a guerrilla marketing campaign in New York. Pharmacies of the big apple featured packs of fake anti-racism drugs. In addition to being a tool for maximizing sales, packaging can serve as social denunciation. We’d like to present you with a once-in-a-lifetime case. The Anchor […]
Shrinkflation: it means leaving the packaging and prices of products unchanged while decreasing the contents. A growing trend enraging consumers. Packly offers smarter alternatives. Several cases of shrinkflation have arisen in Italy. The term comes from the English “shrinkage,” “contraction and “inflation,” price increase). It’s not just your impression, then, it’s confirmed. Numerous consumer associations […]
Lifestyle brands and packaging. In other words, how boxing and labels can increase the value of brands influencing lifestyles. Lifestyle brands and packaging: a combination that will have influenced many of your purchasing choices. Have you noticed? Lifestyle brands embody the values and positions of a specific group of people. By doing so, they increase […]
One place to manage the entire packaging process, from design to delivery.
2026 promises to be a year full of opportunities for those working in the packaging industry. International trade shows are once again the preferred meeting point for innovation, design, and sustainability, but not all offer the same value for business objectives. Choosing the right event means optimizing time, investment, and networking opportunities.Whether you’re looking for […]
KoRo has built its reputation on delivering tasty, high-quality foods without unnecessary additives, all while maintaining a strong commitment to transparency and sustainability. When the brand decided to venture into new territory with a gift box concept, they needed a packaging partner capable of balancing visual impact with environmental responsibility. This is the story of […]
Christmas 2025 is shaping up to be a season of profound aesthetic transformation. Traditional red-and-green palettes are giving way to more sophisticated interpretations, while brands are seeking increasingly distinctive ways to communicate their positioning through Christmas packaging. For designers and companies, understanding the 2025 Christmas packaging trends means anticipating market expectations and translating them into […]
In the world of cosmetics, visual impact begins well before application. Ciglissime, an Italian brand born from the passion of two sisters, has chosen magnetic false eyelashes made from PLA (a corn-based bioplastic) to offer an innovative, functional, and environmentally friendly solution.For shipping, they sought something more than just simple packaging: they required protection, brand […]
STARSKIN is an iconic skincare brand, renowned for its K-beauty–inspired treatments and its experiential approach to skin care. With products that promise red-carpet-ready skin in just minutes, the Dutch brand focuses on quality, innovation, and first impressions—because there’s no second chance to make a great first impression. That’s why packaging becomes a key element: it […]
In an increasingly fast and competitive market, packaging and logistics are emerging as two of the most critical strategic assets for companies that design, produce, or market physical products. Optimizing the supply chain, reducing time to market, and cutting supply chain costs are central objectives for purchasing managers, e-commerce brands, and paper processing operators. In […]
In advertising and branding, the power of catchy advertising slogans, impactful product propositions on packaging, and successful corporate payoffs is paramount. These elements are crucial to shaping brand identity, driving consumer engagement, and influencing brand success. From creating memorable phrases that resonate with audiences to exploring brand promotion strategies, we’ll help you uncover the value […]
In 2025, Ecolabel of packaging will no longer be a choice of individual producers but an obligation. Companies operating in the packaging sector must face this challenge with awareness and proactivity. But what exactly does Ecolabel mean? Who is obliged to comply with the regulations? And how can these obligations be transformed into opportunities for […]
Enhance your strategic marketing with a touch of creativity and originality. The Corporate gift boxes represent a unique way to distinguish your brand on the market and amaze your customers. Find out how to choose the perfect packaging to maximize your corporate image and create a lasting impact. Explore the options to elevate your business […]
As Easter approaches, ideas for packaging eggs, doves, and other delicacies in a creative way are crucial to increasing sales. Do you want to amaze your customers with unique packaging? Have you ever wondered how to choose the perfect packaging for Easter sweets for your bakery or chocolate shop? And which colors and materials make […]