marketing

Why is Black Friday so important for e-commerce? Let’s start from the beginning: the next date is set for Friday, November 24, 2023, and companies are gearing up for a explosive increase in online sales. However, success is not solely determined by the products and discounts offered. During this day, attention to detail is essential. […]

Overpackaging is the phenomenon where we pollute the world ‘one extra space at a time.’ Let’s better understand how to avoid the triumph excessive packaging. Overpackaging definition Over packaging involves the excessive use of packaging materials. According to the Institute of Packaging Professionals, overpackaging occurs when “the means and materials used to package a product […]

McDonald’s cardboard table, lean and portable, designed by Leo Burnett, combines ingenuity and creativity. It was recently repurposed for the 2023 Milan Design Week. In 2013, the Leo Burnett advertising agency in Brazil launched a campaign to enhance the fast food experience for customers who ate on the go. The latter is McDonald’s cardboard table. […]

How do you revolutionize the perception of a historic brand while staying true to its identity? We tell you about the evolution of Bahlsen, the famous pastry brand whose generational change and packaging design have gone hand in hand. A generational change occurs at the top of Bahlsen, and packaging design is being revamped to […]

When could inclusive packaging be considered as such? There are many fields, but today we must choose one. Have you ever thought that inclusive packaging could significantly impact people’s lives? For example, menstruation is often overlooked in society. Not everyone knows that such a natural phenomenon represents a crucial aspect of women’s health and psycho-physical […]

Marketing experts are always very keen on interpreting phenomena and trends. This is the case of the so-called Gen Z yellow, the favorite color of younger consumers. Let’s look at some fun facts. In 2016, the “millennial pink” made a blast onstage. You could indeed spot it on cosmetics packaging, red carpets in Hollywood, and […]

Packaging can be a powerful social tool. Anchor Worldwide agency launched a guerrilla marketing campaign in New York. Pharmacies of the big apple featured packs of fake anti-racism drugs. In addition to being a tool for maximizing sales, packaging can serve as social denunciation. We’d like to present you with a once-in-a-lifetime case. The Anchor […]

Shrinkflation: it means leaving the packaging and prices of products unchanged while decreasing the contents. A growing trend enraging consumers. Packly offers smarter alternatives. Several cases of shrinkflation have arisen in Italy. The term comes from the English “shrinkage,” “contraction and “inflation,” price increase). It’s not just your impression, then, it’s confirmed. Numerous consumer associations […]

Lifestyle brands and packaging. In other words, how boxing and labels can increase the value of brands influencing lifestyles. Lifestyle brands and packaging: a combination that will have influenced many of your purchasing choices. Have you noticed?  Lifestyle brands embody the values ​​and positions of a specific group of people. By doing so, they increase […]

Packvertising. Packaging is not just the dress with which a product presents to the public, but the most powerful marketing and advertising lever determining the choice of customers Packvertising. A neologism as curious as it is effective. As a matter of fact, packaging is often the first and last point of contact with consumers and […]