Unboxing has become a phenomenon in the world of marketing, captivating audiences and creating a sense of excitement and anticipation. But what exactly is unboxing, and why is it so crucial for businesses? As packaging experts, we will reflect upon the meaning and impact of unboxing, exploring how it can enhance the overall customer experience […]
Why is Black Friday so important for e-commerce? Let’s start from the beginning: the next date is set for Friday, November 24, 2023, and companies are gearing up for a explosive increase in online sales. However, success is not solely determined by the products and discounts offered. During this day, attention to detail is essential. […]
Cereal packaging: the strategic partnership between brands and new testimonials to win over Generation Z Cereal packaging incorporating idols and brands as protagonists have become increasingly popular. This trend originated in the United States and has also conquered the Italian market thanks to collaborations with celebrities, superstars, and big-name clothing brands. The reasons behind these […]
So far, only a few companies have realized that the opinions of consumers outside their homes can lead to product innovation in the market and thus create an innovative advantage over competitors. Let’s talk about the evolution of crowdsourcing in packaging design. The ability to outsource the packaging design of one or more products to […]
We have great news at Packly: the launch of the shipping envelope. Made with 100% recyclable and customizable materials, it will catch the eye. We are going through the most magical time of the year, the peak shopping season. So why go unnoticed with an anonymous shipping envelope? As it turns out, neutral packs are […]
When buying products, most consumers are interested in more sustainable choices for the planet. Let’s discuss greenwashing on the packaging and how to avoid it with Packly. Greenwashing can be a dangerous practice for positioning a company’s products. In a 2020 survey by First Insight, 73% of Gen Z consumers responded that they would pay […]
Whether it is food or medicine, packaging for export is crucial in ensuring that products sell successfully across borders. Different cultures and habits come into play and influence sales results. The same applies to the specific territory and the economic and demographic aspects of the destination country. Best-selling packaging for export: the six pillars According […]
What will packaging look like in the Metaverse? Let’s speculate on current technologies and future scenarios in the virtual age. Packaging in the Metaverse. By now, we all agree that the future is digital. But will it also be virtual? The Metaverse is a topic for discussion that has come about very recently. But what […]
Shrinkflation: it means leaving the packaging and prices of products unchanged while decreasing the contents. A growing trend enraging consumers. Packly offers smarter alternatives. Several cases of shrinkflation have arisen in Italy. The term comes from the English “shrinkage,” “contraction and “inflation,” price increase). It’s not just your impression, then, it’s confirmed. Numerous consumer associations […]
Who is hiding in our control room? Interview with the CEO: Giuseppe Prioriello. Everything you ever wanted to know about Packly’s general manager, but never dared to ask. Today we’d like to interest you in an interview with Packly’s CEO: Giuseppe Prioriello. Firmly holding the fort since the beginning of the project, he is a […]
One place to manage the entire packaging process, from design to delivery.
In an increasingly fast and competitive market, packaging and logistics are emerging as two of the most critical strategic assets for companies that design, produce, or market physical products. Optimizing the supply chain, reducing time to market, and cutting supply chain costs are central objectives for purchasing managers, e-commerce brands, and paper processing operators. In […]
In advertising and branding, the power of catchy advertising slogans, impactful product propositions on packaging, and successful corporate payoffs is paramount. These elements are crucial to shaping brand identity, driving consumer engagement, and influencing brand success. From creating memorable phrases that resonate with audiences to exploring brand promotion strategies, we’ll help you uncover the value […]
In 2025, Ecolabel of packaging will no longer be a choice of individual producers but an obligation. Companies operating in the packaging sector must face this challenge with awareness and proactivity. But what exactly does Ecolabel mean? Who is obliged to comply with the regulations? And how can these obligations be transformed into opportunities for […]
Enhance your strategic marketing with a touch of creativity and originality. The Corporate gift boxes represent a unique way to distinguish your brand on the market and amaze your customers. Find out how to choose the perfect packaging to maximize your corporate image and create a lasting impact. Explore the options to elevate your business […]