Colour and packaging: white please!, the neutral that goes – always – on trend. That colour that never gets tired but, on the other hand, never goes out of fashion! Cool in summer, icy in winter, it and its shades (What? Can white have shades?? Spoiler: yes) are the ‘tabula rasa’ where all ideas are […]
Color and packaging: red. One of the three primary colors, red is synonymous with enthusiasm, audacity, youth, energy and passion. Let’s see how to best integrate it into our packages. Color and packaging: red. A very important primary color, red has always populated the world of packaging with boxes and details that communicate enthusiasm, audacity, […]
Color and packaging: black. The dark packaging par excellence launches a message linked to mystery, to the unknown. It also conveys a sense of authority, power and exclusivity. Color and packaging: black like mystery and power. In color psychology, black also symbolizes protection from emotional stress. It gives relief by isolating emotions and feelings and […]
Color and packaging: green. Green in packaging traditionally symbolizes tranquility, health, growth, peace and calm. A precise, encouraging and reassuring choice for buyers. Let’s review how to best integrate it into our packaging design. Color and packaging: green. Our journey through the most representative shades of packaging design and what they imply in the communicative […]
Color and packaging: blue is the symbol of calm, stability, strength, resilience, tradition and elegance. Let’s find out how to best use it to convey the right message. Color and packaging: blue. It is no coincidence that in these times of uncertainty, anxiety, stress due to the global emergency, classic blue – prophetically crowned as […]
The US institute has made its choice for the Pantone 2020: classic blue, a color bearing many references to our tradition, bound to influence the trends of numerous sectors in the coming year. 2019 is coming to an end and it is time to draw the line. The year was characterized by extreme international instability […]
In this third and final chapter on color, we will address one of the major dilemmas that afflict graphic designers and creatives from all over the world: is it better to work in RGB or CMYK? For the uninitiated, these two abbreviations refer to the two most common color models in digital graphics. RGB is […]
In the previous post about the theory of colour we learned that a good colour combination is essential to obtain the most suitable emotional reactions by observers. As we already said, colour comes from visual perception of light which is generated by the brain and affects both the vision and the emotional and psychological people’s […]
One place to manage the entire packaging process, from design to delivery.
In advertising and branding, the power of catchy advertising slogans, impactful product propositions on packaging, and successful corporate payoffs is paramount. These elements are crucial to shaping brand identity, driving consumer engagement, and influencing brand success. From creating memorable phrases that resonate with audiences to exploring brand promotion strategies, we’ll help you uncover the value […]
In 2025, Ecolabel of packaging will no longer be a choice of individual producers but an obligation. Companies operating in the packaging sector must face this challenge with awareness and proactivity. But what exactly does Ecolabel mean? Who is obliged to comply with the regulations? And how can these obligations be transformed into opportunities for […]
Enhance your strategic marketing with a touch of creativity and originality. The Corporate gift boxes represent a unique way to distinguish your brand on the market and amaze your customers. Find out how to choose the perfect packaging to maximize your corporate image and create a lasting impact. Explore the options to elevate your business […]
As Easter approaches, ideas for packaging eggs, doves, and other delicacies in a creative way are crucial to increasing sales. Do you want to amaze your customers with unique packaging? Have you ever wondered how to choose the perfect packaging for Easter sweets for your bakery or chocolate shop? And which colors and materials make […]