Valentine’s Day is a unique occasion to express affection, and what’s more romantic than a bouquet of flowers? However, the way these flowers are presented can make the difference between an ordinary gift and an extraordinary experience. Valentine’s Day packaging plays a crucial role in enhancing the gifting moment, as stated by Ornella Formati, professor […]
What are the must-attend events in the sector this new year?Take note of all the dates because the packaging industry is gearing up for a 2025 packed with unmissable events, including international exhibitions offering a comprehensive overview of the latest trends, innovations, and technologies.From Paris to Milan, passing through Nuremberg and Munich, these events are […]
For several years now, the concept of “sustainable packaging” has evolved from a mere trend to an emerging necessity in response to the urgent call for more environmentally friendly solutions. This is why businesses across all sectors are revisiting their strategies to choose more ecological packaging options. This shift not only aims to lessen the […]
Cosmetic packaging is more than just a functional container. It’s an opportunity for companies to express their identity, grab consumer attention, and, especially in 2024, adapt to the rapid changes in industry trends. This year, innovations in cosmetic product packaging are moving towards more sustainable, personalized, and technologically advanced directions. Let’s explore the unmissable cosmetic […]
Packaging exhibitions are about to make their return in 2024, just around the corner. As these events approach, the Packly Tour will also resume from the early days of the new year. Grab your paper, pen, planner, your Google Calendar, tablet, or phone, and mark down these unmissable dates right away! Packaging exhibitions: the calendar […]
Pantone colour of the year 2024, here we come! The leading institution that sets standards for colors in the graphic and design industry has announced the predominant color for the next year. It’s Peach Fuzz, a subtle and sophisticated shade of orange that evokes the delicacy of peach and the vibrancy of orange. Pantone 2024: […]
Overpackaging is the phenomenon where we pollute the world ‘one extra space at a time.’ Let’s better understand how to avoid the triumph excessive packaging. Overpackaging definition Over packaging involves the excessive use of packaging materials. According to the Institute of Packaging Professionals, overpackaging occurs when “the means and materials used to package a product […]
Hailey Bieber’s packaging for Rhode is minimal chic rising star with a strawberry flavour twist. How is that possible? Hailey Bieber’s packaging: hurricane Rhode Packaging for beauty products has the ability to convey the essence of a product and influence our relationship with beauty itself. From attention to the smallest details to material selection and […]
Packaging with Earth-inspired colors was a must-have trend in 2023. Now, halfway through the year, have the promises and expectations been fulfilled? Colors are nature’s smiles; they speak a universal language and inspire with their various shades. We left off with the trends of the new year in packaging design, understanding how crucial colors, nuances, […]
Colour and packaging: white please!, the neutral that goes – always – on trend. That colour that never gets tired but, on the other hand, never goes out of fashion! Cool in summer, icy in winter, it and its shades (What? Can white have shades?? Spoiler: yes) are the ‘tabula rasa’ where all ideas are […]
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In advertising and branding, the power of catchy advertising slogans, impactful product propositions on packaging, and successful corporate payoffs is paramount. These elements are crucial to shaping brand identity, driving consumer engagement, and influencing brand success. From creating memorable phrases that resonate with audiences to exploring brand promotion strategies, we’ll help you uncover the value […]
In 2025, Ecolabel of packaging will no longer be a choice of individual producers but an obligation. Companies operating in the packaging sector must face this challenge with awareness and proactivity. But what exactly does Ecolabel mean? Who is obliged to comply with the regulations? And how can these obligations be transformed into opportunities for […]
Enhance your strategic marketing with a touch of creativity and originality. The Corporate gift boxes represent a unique way to distinguish your brand on the market and amaze your customers. Find out how to choose the perfect packaging to maximize your corporate image and create a lasting impact. Explore the options to elevate your business […]
As Easter approaches, ideas for packaging eggs, doves, and other delicacies in a creative way are crucial to increasing sales. Do you want to amaze your customers with unique packaging? Have you ever wondered how to choose the perfect packaging for Easter sweets for your bakery or chocolate shop? And which colors and materials make […]