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From 12 August 2026, most articles of the PPWR regulation become applicable, and packaging becomes a fully regulated product in its own right. If you work in packaging, and not only then, the questions you need to ask when choosing a material, designing a dieline or writing ‘sustainable’ on a box are changing. In this […]
Case studies
5 min
From concept to international markets: the football-inspired Colavita packaging by Packly
Colavita, among the most recognized brands for extra virgin Made in Italy olive oil, has chosen to celebrate the shared international passion for the world of football with an initiative outside the box: a limited edition with an unpublished design, as memorable as it is, featuring a bottle in the shape of a soccer ball. […]
Some choose a box to protect a product, and others choose it to convey an identity. Beltion, a company with over 70 years of history in the Itria Valley, definitely belongs to the latter category. With Itrius Gin, the brand faced a specific challenge: to convey the soul of a region into packaging that could […]
Case studies
10 min
Packly for Little Bee Fresh: when sustainable packaging comes from respect for bees
On the occasion of World Bee Day, we spoke with the founders of Little Bee Fresh, a German brand that has made beeswax and the fight against plastic its core mission. A conversation about sustainability, visual identity, and the role packaging plays in a project that puts nature first. May 20 marks World Bee Day, […]
In the heart of Lessinia Regional Park, in Velo Veronese, a project was born that combines artisanal research, visual identity, and attention to detail. PH 4.1 Lab, a laboratory specializing in naturally leavened products, developed a Christmas packaging project together with Packly that goes beyond simple packaging: a visual and tactile narrative that anticipates the […]
There are those who bring chocolate at Easter, others opt for the traditional colomba. But today, some are putting Culomba on the table: a soft, fragrant leavened product, without raisins or candied fruit, with a shape that needs no explanation. The idea comes from MySecretCase, the brand that has turned ironic sensuality into a business […]
The dieline, which we have already discussed previously, represents the ‘cutting and folding layout of the flat box composed of cut lines, bleed lines and crease lines’ and is therefore the 2D technical drawing of the packaging. Designing this type of file, as anticipated in the article ‘Structural packaging design: windows and inserts’, requires technical […]
At a glance 1. What is EPR, and where does it apply? EPR (Extended Producer Responsibility) is a regulatory principle present in dozens of countries around the world, from Europe to North America, from Asia to Australia, which transfers the cost of managing packaging waste from public authorities to the companies that place that packaging […]
Today’s blog post focuses on some of the technical specifications of the dieline of two packaging models: the 1-2-3 bottom box and the Auto bottom box. These two types of packaging differ only in the lower closing system, while the upper part of both boxes features a closure system with inner flaps, a locking tab, […]
In the vocabulary of contemporary packaging, “natural white” isn’t a color statement; it’s a surface statement. Using this medium means choosing a positioning that distances the image from reflection and brings it closer to the material, choosing subtraction over emphasis, legibility over brilliance. The issue is chromatic, yes, but also tactile, visual, and perceptive. It […]