In the heart of Lessinia Regional Park, in Velo Veronese, a project was born that combines artisanal research, visual identity, and attention to detail. PH 4.1 Lab, a laboratory specializing in naturally leavened products, developed a Christmas packaging project together with Packly that goes beyond simple packaging: a visual and tactile narrative that anticipates the […]
There are those who bring chocolate at Easter, others opt for the traditional colomba. But today, some are putting Culomba on the table: a soft, fragrant leavened product, without raisins or candied fruit, with a shape that needs no explanation. The idea comes from MySecretCase, the brand that has turned ironic sensuality into a business […]
The dieline, which we have already discussed previously, represents the ‘cutting and folding layout of the flat box composed of cut lines, bleed lines and crease lines’ and is therefore the 2D technical drawing of the packaging. Designing this type of file, as anticipated in the article ‘Structural packaging design: windows and inserts’, requires technical […]
At a glance 1. What is EPR, and where does it apply? EPR (Extended Producer Responsibility) is a regulatory principle present in dozens of countries around the world, from Europe to North America, from Asia to Australia, which transfers the cost of managing packaging waste from public authorities to the companies that place that packaging […]
Today’s blog post focuses on some of the technical specifications of the dieline of two packaging models: the 1-2-3 bottom box and the Auto bottom box. These two types of packaging differ only in the lower closing system, while the upper part of both boxes features a closure system with inner flaps, a locking tab, […]
In the vocabulary of contemporary packaging, “natural white” isn’t a color statement; it’s a surface statement. Using this medium means choosing a positioning that distances the image from reflection and brings it closer to the material, choosing subtraction over emphasis, legibility over brilliance. The issue is chromatic, yes, but also tactile, visual, and perceptive. It […]
Product packaging displayed on store shelves is in intense competition to attract consumers’ attention. If you manage to spark interest in just a few moments, you can truly make a difference in terms of sales: consumers spend only 15 seconds looking at items on a shelf (Source: Nielsen). You have very little time to convince […]
The food packaging sector is undergoing profound evolution, driven by the search for more functional, sustainable, and efficient solutions. Among innovations attracting the most significant interest among food and beverage companies, the Bag-in-Box offers a concrete solution for the preservation, transport, and convenience of liquid products. What is a Bag-in-Box? The Bag-in-Box is a packaging […]
There’s a moment in the packaging design process when every detail matters. The choice of material, the graphic composition, and the weight of the paper. And then there’s the finish: that water-based ink, which determines how light interacts with the surface, how the product feels to the touch, and how the brand communicates its identity […]
2026 promises to be a year full of opportunities for those working in the packaging industry. International trade shows are once again the preferred meeting point for innovation, design, and sustainability, but not all offer the same value for business objectives. Choosing the right event means optimizing time, investment, and networking opportunities.Whether you’re looking for […]
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