Pourquoi le Black Friday est-il si important pour l’e-commerce ? Commençons par le début : la prochaine date est fixée au vendredi 24 novembre 2023, et les entreprises se préparent à une augmentation explosive des ventes en ligne. Cependant, le succès n’est pas seulement déterminé par les produits et les réductions offertes. Au cours de […]
Le suremballage est ce phénomène par lequel nous polluons le monde “un espace en trop à la fois”. Comprenons mieux comment éviter ce triomphe du superflu. Suremballage : quelle est sa signification Le suremballage, également appelé sur-emballage, représente l’utilisation de matériaux d’emballage en excès. Selon la définition de l’Institute of Packaging Professionals, il y a […]
Erreurs de conception d’emballages. Découvrez avec Packly les 5 erreurs de style à éviter pour un emballage vraiment réussi. Erreurs de conception d’emballages. Tout le monde en a fait, même les grandes marques. Un exemple d’anthologie est le restyling du Tropicana dont nous vous avons déjà parlé. Aujourd’hui, nous aimerions élargir le sujet et vous […]
Les tendances émergentes de Cosmopack/Cosmoprof des journées passées à Bologne du 28 avril au 1er mai. Les points clés, les nouveautés et les conseils pour l’avenir. Les tendances émergentes de Cosmopack/Cosmoprof à Bologne 2022 Nous venons de rentrer de Bologne où s’est achevé le Cosmopack/Cosmoprof et il est temps de dresser un bilan. L’événement marque […]
Le coffret cadeau, un exemple signé Packly utilisant le design, des techniques différentes et des finitions spéciales Coffret cadeau pour les clients, le moment de l’année est venu où les professionnels et les entreprises remercient leurs acheteurs les plus fidèles en leur offrant un cadeau avec des gadgets sympas et utiles, notamment pour augmenter leur […]
Même dans le monde scintillant de la mode, l’emballage est la clef pour définir l’expérience du client et le fidéliser: des boîtes pour vêtements, cravates ou sous-vêtements ou encore accessoires de luxe. Si la “fast fashion” nous a habitués à des emballages extrêmement spartiates, comme le minable sac en plastique ou en papier, dans le […]
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STARSKIN is an iconic skincare brand, renowned for its K-beauty–inspired treatments and its experiential approach to skin care. With products that promise red-carpet-ready skin in just minutes, the Dutch brand focuses on quality, innovation, and first impressions—because there’s no second chance to make a great first impression. That’s why packaging becomes a key element: it […]
In an increasingly fast and competitive market, packaging and logistics are emerging as two of the most critical strategic assets for companies that design, produce, or market physical products. Optimizing the supply chain, reducing time to market, and cutting supply chain costs are central objectives for purchasing managers, e-commerce brands, and paper processing operators. In […]
In advertising and branding, the power of catchy advertising slogans, impactful product propositions on packaging, and successful corporate payoffs is paramount. These elements are crucial to shaping brand identity, driving consumer engagement, and influencing brand success. From creating memorable phrases that resonate with audiences to exploring brand promotion strategies, we’ll help you uncover the value […]
In 2025, Ecolabel of packaging will no longer be a choice of individual producers but an obligation. Companies operating in the packaging sector must face this challenge with awareness and proactivity. But what exactly does Ecolabel mean? Who is obliged to comply with the regulations? And how can these obligations be transformed into opportunities for […]
Enhance your strategic marketing with a touch of creativity and originality. The Corporate gift boxes represent a unique way to distinguish your brand on the market and amaze your customers. Find out how to choose the perfect packaging to maximize your corporate image and create a lasting impact. Explore the options to elevate your business […]
As Easter approaches, ideas for packaging eggs, doves, and other delicacies in a creative way are crucial to increasing sales. Do you want to amaze your customers with unique packaging? Have you ever wondered how to choose the perfect packaging for Easter sweets for your bakery or chocolate shop? And which colors and materials make […]
Valentine’s Day is a unique occasion to express affection, and what’s more romantic than a bouquet of flowers? However, the way these flowers are presented can make the difference between an ordinary gift and an extraordinary experience. Valentine’s Day packaging plays a crucial role in enhancing the gifting moment, as stated by Ornella Formati, professor […]
In a world where consumption and efficiency are intertwined, packaging has evolved from being merely functional to playing a key role in a product’s lifecycle. Today, types of packaging not only protect products but also help reduce environmental impact and attract consumer attention. Finding the right balance between practicality, sustainability, and design is crucial. In […]
What are the must-attend events in the sector this new year?Take note of all the dates because the packaging industry is gearing up for a 2025 packed with unmissable events, including international exhibitions offering a comprehensive overview of the latest trends, innovations, and technologies.From Paris to Milan, passing through Nuremberg and Munich, these events are […]
Feel Brill revolutionizes the concept of daily energy with beverages crafted from Matcha and superfoods. Wellness, sustainability and quality guide every decision, from product design to packaging. Feel Brill: Matcha-based energy and wellness Feel Brill was created with a mission to push the boundaries of coffee by offering a healthier, more sustainable alternative. Founders Domantas […]