Packaging can be a powerful social tool. Anchor Worldwide agency launched a guerrilla marketing campaign in New York. Pharmacies of the big apple featured packs of fake anti-racism drugs. In addition to being a tool for maximizing sales, packaging can serve as social denunciation. We’d like to present you with a once-in-a-lifetime case. The Anchor […]
Packaging for medicines. Teva, the pharmaceutical company, has completed a restyling process involving doctors, pharmacists and patients. Packaging for medicines. Pharmaceutical companies also use packaging to maximize sales, but not only. It is the case with Teva, a leader in the production of drugs with millions of customers globally. After years of research and development, […]
Packaging for DNA tests: exponential growth of customers in 2020. With the advent of new technologies, more and more people are looking for their ancestral origins or genetic peculiarities. Packaging responds with safe, versatile and functional solutions. Packaging for DNA tests. 2020 will certainly be remembered as the year of the Covid-19 pandemic and of […]
Wellness and health products online sales are skyrocketing thanks to the exceptional sanitary situation. Winning packaging solutions to hop on the trend. Wellness and health products online sales almost doubled following the ongoing global sanitary emergency. In conjunction with the dramatic COVID-19 pandemic and the consequent restrictive measures, more and more Italians prefer to buy […]
Toothpaste is essential for our everyday oral hygiene but even more for the care of one of the most important accessories we got, the smile. For this reason, there are now many different toothpaste tastes available on the market, but if you carefully look at the shelves, most of the times they all look alike. […]
[vc_row][vc_column][vc_column_text] Compelling communication Appearance matters, especially in packaging design…or at least in the winning one! Food boxes should appear tasty and inviting, drink packaging lip-smacking, the medical ones trustworthy and reassuring, while all the other packages designed for daily use objects should be eye bobbling. Don’t you think? Certainly, if it were always like that, […]
The food supplements package proposal of our daily article is a clever packaging design solution that will make you feel better starting from the box! The creative idea for the packaging is based on a minimal, clean and elegant design style specifically chosen to transmit a feeling of purity, typical (and desirable!) feature of health […]
One place to manage the entire packaging process, from design to delivery.
In the heart of Lessinia Regional Park, in Velo Veronese, a project was born that combines artisanal research, visual identity, and attention to detail. PH 4.1 Lab, a laboratory specializing in naturally leavened products, developed a Christmas packaging project together with Packly that goes beyond simple packaging: a visual and tactile narrative that anticipates the […]
There are those who bring chocolate at Easter, others opt for the traditional colomba. But today, some are putting Culomba on the table: a soft, fragrant leavened product, without raisins or candied fruit, with a shape that needs no explanation. The idea comes from MySecretCase, the brand that has turned ironic sensuality into a business […]
The dieline, which we have already discussed previously, represents the ‘cutting and folding layout of the flat box composed of cut lines, bleed lines and crease lines’ and is therefore the 2D technical drawing of the packaging. Designing this type of file, as anticipated in the article ‘Structural packaging design: windows and inserts’, requires technical […]
At a glance 1. What is EPR, and where does it apply? EPR (Extended Producer Responsibility) is a regulatory principle present in dozens of countries around the world, from Europe to North America, from Asia to Australia, which transfers the cost of managing packaging waste from public authorities to the companies that place that packaging […]