Packaging can be a powerful social tool. Anchor Worldwide agency launched a guerrilla marketing campaign in New York. Pharmacies of the big apple featured packs of fake anti-racism drugs. In addition to being a tool for maximizing sales, packaging can serve as social denunciation. We’d like to present you with a once-in-a-lifetime case. The Anchor […]
Packaging for medicines. Teva, the pharmaceutical company, has completed a restyling process involving doctors, pharmacists and patients. Packaging for medicines. Pharmaceutical companies also use packaging to maximize sales, but not only. It is the case with Teva, a leader in the production of drugs with millions of customers globally. After years of research and development, […]
Packaging for DNA tests: exponential growth of customers in 2020. With the advent of new technologies, more and more people are looking for their ancestral origins or genetic peculiarities. Packaging responds with safe, versatile and functional solutions. Packaging for DNA tests. 2020 will certainly be remembered as the year of the Covid-19 pandemic and of […]
Wellness and health products online sales are skyrocketing thanks to the exceptional sanitary situation. Winning packaging solutions to hop on the trend. Wellness and health products online sales almost doubled following the ongoing global sanitary emergency. In conjunction with the dramatic COVID-19 pandemic and the consequent restrictive measures, more and more Italians prefer to buy […]
Toothpaste is essential for our everyday oral hygiene but even more for the care of one of the most important accessories we got, the smile. For this reason, there are now many different toothpaste tastes available on the market, but if you carefully look at the shelves, most of the times they all look alike. […]
[vc_row][vc_column][vc_column_text] Compelling communication Appearance matters, especially in packaging design…or at least in the winning one! Food boxes should appear tasty and inviting, drink packaging lip-smacking, the medical ones trustworthy and reassuring, while all the other packages designed for daily use objects should be eye bobbling. Don’t you think? Certainly, if it were always like that, […]
The food supplements package proposal of our daily article is a clever packaging design solution that will make you feel better starting from the box! The creative idea for the packaging is based on a minimal, clean and elegant design style specifically chosen to transmit a feeling of purity, typical (and desirable!) feature of health […]
One place to manage the entire packaging process, from design to delivery.
There’s a moment in the packaging design process when every detail matters. The choice of material, the graphic composition, and the weight of the paper. And then there’s the finish: that water-based ink, which determines how light interacts with the surface, how the product feels to the touch, and how the brand communicates its identity […]
2026 promises to be a year full of opportunities for those working in the packaging industry. International trade shows are once again the preferred meeting point for innovation, design, and sustainability, but not all offer the same value for business objectives. Choosing the right event means optimizing time, investment, and networking opportunities.Whether you’re looking for […]
KoRo has built its reputation on delivering tasty, high-quality foods without unnecessary additives, all while maintaining a strong commitment to transparency and sustainability. When the brand decided to venture into new territory with a gift box concept, they needed a packaging partner capable of balancing visual impact with environmental responsibility. This is the story of […]
Christmas 2025 is shaping up to be a season of profound aesthetic transformation. Traditional red-and-green palettes are giving way to more sophisticated interpretations, while brands are seeking increasingly distinctive ways to communicate their positioning through Christmas packaging. For designers and companies, understanding the 2025 Christmas packaging trends means anticipating market expectations and translating them into […]
In the world of cosmetics, visual impact begins well before application. Ciglissime, an Italian brand born from the passion of two sisters, has chosen magnetic false eyelashes made from PLA (a corn-based bioplastic) to offer an innovative, functional, and environmentally friendly solution.For shipping, they sought something more than just simple packaging: they required protection, brand […]
STARSKIN is an iconic skincare brand, renowned for its K-beauty–inspired treatments and its experiential approach to skin care. With products that promise red-carpet-ready skin in just minutes, the Dutch brand focuses on quality, innovation, and first impressions—because there’s no second chance to make a great first impression. That’s why packaging becomes a key element: it […]
In an increasingly fast and competitive market, packaging and logistics are emerging as two of the most critical strategic assets for companies that design, produce, or market physical products. Optimizing the supply chain, reducing time to market, and cutting supply chain costs are central objectives for purchasing managers, e-commerce brands, and paper processing operators. In […]
In advertising and branding, the power of catchy advertising slogans, impactful product propositions on packaging, and successful corporate payoffs is paramount. These elements are crucial to shaping brand identity, driving consumer engagement, and influencing brand success. From creating memorable phrases that resonate with audiences to exploring brand promotion strategies, we’ll help you uncover the value […]
In 2025, Ecolabel of packaging will no longer be a choice of individual producers but an obligation. Companies operating in the packaging sector must face this challenge with awareness and proactivity. But what exactly does Ecolabel mean? Who is obliged to comply with the regulations? And how can these obligations be transformed into opportunities for […]
Enhance your strategic marketing with a touch of creativity and originality. The Corporate gift boxes represent a unique way to distinguish your brand on the market and amaze your customers. Find out how to choose the perfect packaging to maximize your corporate image and create a lasting impact. Explore the options to elevate your business […]