color

Colour and packaging: white please!, the neutral that goes – always – on trend. That colour that never gets tired but, on the other hand, never goes out of fashion! Cool in summer, icy in winter, it and its shades (What? Can white have shades?? Spoiler: yes) are the ‘tabula rasa’ where all ideas are […]

Luxury in packaging through embellishments is an increasingly popular trend in the cardboard box industry. This type of packaging adds an extra level of sophistication and elegance to products, making them stand out from the competition. The importance of luxury in packaging cannot be overstated, as it can significantly influence customer purchasing decisions. Luxurious packaging […]

Packaging trends 2022. Discover the 4 must haves for next year with Packly and read a retrospective on 2021. For many brands, packaging design is an integral part of the product. In 2022 packaging trends we will analyze the underlying motifs that will characterize design and packaging next year. A retrospective look at 2021 But […]

Wellness and health products online sales are skyrocketing thanks to the exceptional sanitary situation. Winning packaging solutions to hop on the trend. Wellness and health products online sales almost doubled following the ongoing global sanitary emergency. In conjunction with the dramatic COVID-19 pandemic and the consequent restrictive measures, more and more Italians prefer to buy […]

Gold and silver foil embellishment plus spot varnish. The new Packly finishes for impactful packaging. Gold and silver foil embellishment plus spot varnish, three new solutions already in production on Packly to create exclusive and emotional packaging. These special finishes enhance packaging by making it elegant and visually unforgettable. When should these embellishments be chosen? […]

Color and packaging: red. One of the three primary colors, red is synonymous with enthusiasm, audacity, youth, energy and passion. Let’s see how to best integrate it into our packages. Color and packaging: red. A very important primary color, red has always populated the world of packaging with boxes and details that communicate enthusiasm, audacity, […]

Color and packaging: black. The dark packaging par excellence launches a message linked to mystery, to the unknown. It also conveys a sense of authority, power and exclusivity. Color and packaging: black like mystery and power. In color psychology, black also symbolizes protection from emotional stress. It gives relief by isolating emotions and feelings and […]

Color and packaging: green. Green in packaging traditionally symbolizes tranquility, health, growth, peace and calm. A precise, encouraging and reassuring choice for buyers. Let’s review how to best integrate it into our packaging design. Color and packaging: green. Our journey through the most representative shades of packaging design and what they imply in the communicative […]

Color and packaging: blue is the symbol of calm, stability, strength, resilience, tradition and elegance. Let’s find out how to best use it to convey the right message. Color and packaging: blue. It is no coincidence that in these times of uncertainty, anxiety, stress due to the global emergency, classic blue – prophetically crowned as […]

Packaging trends for 2020. The 6 packaging design trends to keep an eye on, as seen by Packly 2019 is running out. We leave year-end considerations and conclusions to each of you individually. Instead what we would like to do is try to imagine and interpret packaging design trends for the year 2020. Some suggestions […]