Promotion Expo 2017, the Communication and Relationship Marketing Trade Fair, is hosting Packly among the innovative companies that will show their revolutionary services designed for promotional items and gifts industry. From the 19th to 21th April, Packly team will be in Milan for you, at The mall – Porta Nuova, to let you see the […]
The design of winning packaging requires careful structural and aesthetic studies. Nonetheless, it is possible to achieve excellent communication and sales results by focusing mainly on the surprise effect that packaging can generate. However, surprising consumers in a market saturated with products is not always a simple undertaking. This is where cross-category packaging comes into play. […]
[vc_row][vc_column][vc_column_text]Packaging and photography go hand in hand: illustrations and symbols are not the only graphical elements to design a box. Simply thinking about the packaging design of food products you can notice that they often show images of the whole product or only some ingredients. When customers have to buy a product they are mostly […]
Today we have the pleasure to better know Paolo Bartalesi, founder and partner of SEGNO ADV and also Packly user. Paolo will give us some of his personal time to answer at some questions about his experience with our service. Hi Paolo, tell us more about yourself: what do you do and what does your […]
Visual communication is vital in packaging. Wikipedia defines visual communication as the “conveyance of ideas and information in forms that one can see”. “The SAGE Handbook of Political Communication” claims that the human brain can process images 60,000 times faster than words. Albert Mehrabian, a psychologist at UCLA University, claims that 90% of the information […]
One place to manage the entire packaging process, from design to delivery.
In advertising and branding, the power of catchy advertising slogans, impactful product propositions on packaging, and successful corporate payoffs is paramount. These elements are crucial to shaping brand identity, driving consumer engagement, and influencing brand success. From creating memorable phrases that resonate with audiences to exploring brand promotion strategies, we’ll help you uncover the value […]
In 2025, Ecolabel of packaging will no longer be a choice of individual producers but an obligation. Companies operating in the packaging sector must face this challenge with awareness and proactivity. But what exactly does Ecolabel mean? Who is obliged to comply with the regulations? And how can these obligations be transformed into opportunities for […]
Enhance your strategic marketing with a touch of creativity and originality. The Corporate gift boxes represent a unique way to distinguish your brand on the market and amaze your customers. Find out how to choose the perfect packaging to maximize your corporate image and create a lasting impact. Explore the options to elevate your business […]
As Easter approaches, ideas for packaging eggs, doves, and other delicacies in a creative way are crucial to increasing sales. Do you want to amaze your customers with unique packaging? Have you ever wondered how to choose the perfect packaging for Easter sweets for your bakery or chocolate shop? And which colors and materials make […]