Promotion Expo 2017, the Communication and Relationship Marketing Trade Fair, is hosting Packly among the innovative companies that will show their revolutionary services designed for promotional items and gifts industry. From the 19th to 21th April, Packly team will be in Milan for you, at The mall – Porta Nuova, to let you see the […]
The design of winning packaging requires careful structural and aesthetic studies. Nonetheless, it is possible to achieve excellent communication and sales results by focusing mainly on the surprise effect that packaging can generate. However, surprising consumers in a market saturated with products is not always a simple undertaking. This is where cross-category packaging comes into play. […]
[vc_row][vc_column][vc_column_text]Packaging and photography go hand in hand: illustrations and symbols are not the only graphical elements to design a box. Simply thinking about the packaging design of food products you can notice that they often show images of the whole product or only some ingredients. When customers have to buy a product they are mostly […]
Today we have the pleasure to better know Paolo Bartalesi, founder and partner of SEGNO ADV and also Packly user. Paolo will give us some of his personal time to answer at some questions about his experience with our service. Hi Paolo, tell us more about yourself: what do you do and what does your […]
Visual communication is vital in packaging. Wikipedia defines visual communication as the “conveyance of ideas and information in forms that one can see”. “The SAGE Handbook of Political Communication” claims that the human brain can process images 60,000 times faster than words. Albert Mehrabian, a psychologist at UCLA University, claims that 90% of the information […]
One place to manage the entire packaging process, from design to delivery.
Some choose a box to protect a product, and others choose it to convey an identity. Beltion, a company with over 70 years of history in the Itria Valley, definitely belongs to the latter category. With Itrius Gin, the brand faced a specific challenge: to convey the soul of a region into packaging that could […]
On the occasion of World Bee Day, we spoke with the founders of Little Bee Fresh, a German brand that has made beeswax and the fight against plastic its core mission. A conversation about sustainability, visual identity, and the role packaging plays in a project that puts nature first. May 20 marks World Bee Day, […]
In the heart of Lessinia Regional Park, in Velo Veronese, a project was born that combines artisanal research, visual identity, and attention to detail. PH 4.1 Lab, a laboratory specializing in naturally leavened products, developed a Christmas packaging project together with Packly that goes beyond simple packaging: a visual and tactile narrative that anticipates the […]
There are those who bring chocolate at Easter, others opt for the traditional colomba. But today, some are putting Culomba on the table: a soft, fragrant leavened product, without raisins or candied fruit, with a shape that needs no explanation. The idea comes from MySecretCase, the brand that has turned ironic sensuality into a business […]