communication

Promotion Expo 2017, the Communication and Relationship Marketing Trade Fair, is hosting Packly among the innovative companies that will show their revolutionary services designed for promotional items and gifts industry. From the 19th to 21th April, Packly team will be in Milan for you, at The mall – Porta Nuova, to let you see the […]

The design of winning packaging requires careful structural and aesthetic studies. Nonetheless, it is possible to achieve excellent communication and sales results by focusing mainly on the surprise effect that packaging can generate. However, surprising consumers in a market saturated with products is not always a simple undertaking. This is where cross-category packaging comes into play. […]

[vc_row][vc_column][vc_column_text]Packaging and photography go hand in hand: illustrations and symbols are not the only graphical elements to design a box. Simply thinking about the packaging design of food products you can notice that they often show images of the whole product or only some ingredients. When customers have to buy a product they are mostly […]

Today we have the pleasure to better know Paolo Bartalesi, founder and partner of SEGNO ADV and also Packly user. Paolo will give us some of his personal time to answer at some questions about his experience with our service. Hi Paolo, tell us more about yourself: what do you do and what does your […]

Visual communication is vital in packaging. Wikipedia defines visual communication as the “conveyance of ideas and information in forms that one can see”.  “The SAGE Handbook of Political Communication” claims that the human brain can process images 60,000 times faster than words. Albert Mehrabian, a psychologist at UCLA University, claims that 90% of the information […]