Unboxing has become a phenomenon in the world of marketing, captivating audiences and creating a sense of excitement and anticipation. But what exactly is unboxing, and why is it so crucial for businesses? As packaging experts, we will reflect upon the meaning and impact of unboxing, exploring how it can enhance the overall customer experience […]
It’s beginning to feel like Christmas, the magical time of the year. The most impatient will want to kill the waiting time with the 2022 advent calendar. Let’s review some historical curiosities and the most popular and peculiar versions. We are almost there! Can you feel the magic of Christmas? Songs echo in the air; […]
Packaging as a teaser. The original campaign of the alcohol-free brand that used unboxing as a marketing lever. Packaging as a teaser. Today we present a case where a couple of packaging formats on corrugated, associated with skillful graphics and an engaging strategy, have made a brand succeed in the market. Peak’s Brand Story Peak […]
In the last times, we hear more and more often about unboxing experiences, especially when talking about e-commerce. What is the unboxing experience? The expression refers to the feelings experienced when opening a box to get a product for the first time. It is just like unwrapping a gift, you know? When talking about e-commerce, […]
Our daily testimonial is Denis Brighi, an engineer from Cesena, who founded, together with his friend and colleague Luca Domeniconi, Project Ares, an e-commerce that sales carbon fiber insoles. The two friends are both sports and technology enthusiasts that is the reason why they decided to realise a product aimed at improving the sports performance […]
Emotional packaging, which we have already talked about, is conceived, designed and created to give added value to the experience of buying and using a product. This kind of packaging is capable of creating an emotional and sensory connection with consumers, surprising them and, quite often, conquering them. This was the key concept that inspired […]
The design of winning packaging requires careful structural and aesthetic studies. Nonetheless, it is possible to achieve excellent communication and sales results by focusing mainly on the surprise effect that packaging can generate. However, surprising consumers in a market saturated with products is not always a simple undertaking. This is where cross-category packaging comes into play. […]
One place to manage the entire packaging process, from design to delivery.
In an increasingly fast and competitive market, packaging and logistics are emerging as two of the most critical strategic assets for companies that design, produce, or market physical products. Optimizing the supply chain, reducing time to market, and cutting supply chain costs are central objectives for purchasing managers, e-commerce brands, and paper processing operators. In […]
In advertising and branding, the power of catchy advertising slogans, impactful product propositions on packaging, and successful corporate payoffs is paramount. These elements are crucial to shaping brand identity, driving consumer engagement, and influencing brand success. From creating memorable phrases that resonate with audiences to exploring brand promotion strategies, we’ll help you uncover the value […]
In 2025, Ecolabel of packaging will no longer be a choice of individual producers but an obligation. Companies operating in the packaging sector must face this challenge with awareness and proactivity. But what exactly does Ecolabel mean? Who is obliged to comply with the regulations? And how can these obligations be transformed into opportunities for […]
Enhance your strategic marketing with a touch of creativity and originality. The Corporate gift boxes represent a unique way to distinguish your brand on the market and amaze your customers. Find out how to choose the perfect packaging to maximize your corporate image and create a lasting impact. Explore the options to elevate your business […]