The increasing spending power of Generation Z is causing, amongst other things, a luxury market transformation. According to Bain & Company, along with Millennials, Gen Z accounted for the entire luxury market growth in 2022 and is projected to represent 70% of luxury spending by 2025, contributing to a steep luxury market transformation. However, luxury […]
Luxury in packaging through embellishments is an increasingly popular trend in the cardboard box industry. This type of packaging adds an extra level of sophistication and elegance to products, making them stand out from the competition. The importance of luxury in packaging cannot be overstated, as it can significantly influence customer purchasing decisions. Luxurious packaging […]
Memorability is important in the presentation of a product, which is why differentiating packaging is powerful. Packly shows you how to obtain a luxury effect, simply by adding a golden finish. If you have a background in marketing, you know that differentiating packaging is the number one goal for a product on the shelf. However, […]
Luxury packaging for spirits. Gin is experiencing a new growth in terms of popularity. Let’s find out how to enhance it through impactful packaging and increase sales We have already shown you some luxury packaging for spirits. In that case, however, it was a craft beer. Today we thought of featuring a deep-dive on gin. […]
Gold and silver foil embellishment plus spot varnish. The new Packly finishes for impactful packaging. Gold and silver foil embellishment plus spot varnish, three new solutions already in production on Packly to create exclusive and emotional packaging. These special finishes enhance packaging by making it elegant and visually unforgettable. When should these embellishments be chosen? […]
The daily inspirational is a packaging for one of the most important events: wedding. Two different boxes have been designed in two different colors with the names of the couple and wedding date printed on the closure flap. There are also two different texts that the spouses dedicated to each other printed on one side of the […]
One place to manage the entire packaging process, from design to delivery.
In an increasingly fast and competitive market, packaging and logistics are emerging as two of the most critical strategic assets for companies that design, produce, or market physical products. Optimizing the supply chain, reducing time to market, and cutting supply chain costs are central objectives for purchasing managers, e-commerce brands, and paper processing operators. In […]
In advertising and branding, the power of catchy advertising slogans, impactful product propositions on packaging, and successful corporate payoffs is paramount. These elements are crucial to shaping brand identity, driving consumer engagement, and influencing brand success. From creating memorable phrases that resonate with audiences to exploring brand promotion strategies, we’ll help you uncover the value […]
In 2025, Ecolabel of packaging will no longer be a choice of individual producers but an obligation. Companies operating in the packaging sector must face this challenge with awareness and proactivity. But what exactly does Ecolabel mean? Who is obliged to comply with the regulations? And how can these obligations be transformed into opportunities for […]
Enhance your strategic marketing with a touch of creativity and originality. The Corporate gift boxes represent a unique way to distinguish your brand on the market and amaze your customers. Find out how to choose the perfect packaging to maximize your corporate image and create a lasting impact. Explore the options to elevate your business […]