Barbie’s packaging is a representation of a pink and customised world. An icon for over 60 years, since her introduction the perfect blonde doll has captured the imagination of millions of little girls worldwide, becoming an icon of fashion, lifestyle and female empowerment. In addition to her slim figure and fashionable clothes, one element that […]
The increasing spending power of Generation Z is causing, amongst other things, a luxury market transformation. According to Bain & Company, along with Millennials, Gen Z accounted for the entire luxury market growth in 2022 and is projected to represent 70% of luxury spending by 2025, contributing to a steep luxury market transformation. However, luxury […]
Box models for perfumes designed by Packly’s creatives. The moon and the sun are luxurious and sensory-engaging tuck-end boxes for your fragrances to stand out. As we all know, packaging is an essential aspect of any product. Boxing can be crucial in attracting the customer’s attention to the content and increasing engagement. We devised two […]
The shopping season is behind our back, and one of the gifts making a comeback is socks of all qualities, shapes, and colors. Vibrant and thematic, customized packaging for socks can be a brand differentiator. Let’s see how. Functional but also enticing: long socks in cotton, wool, or cashmere, plain or colored, are the perfect […]
Today, we present the Packly inspiration for a shoebox: creativity, bright colors, and ennoblement for a WoW effect. In 2021, the value of Italian footwear companies (170 firms with a turnover exceeding €10 million) showed a V-shaped recovery to 9.5 billion euros. However, this figure marks a +21% over 2020, without returning to pre-pandemic levels. […]
Gen Z and coffee. The younger generation has different expectations and buying habits when it comes to traditional products. Let’s see how this affects packaging. Gen Z and coffee. Gen Z, which includes those born between 1997 and today, is changing the game in terms of what products they love and how they buy. So […]
Tsutsumi is a Japanese term that literally means package, present, object, gift. Let’s see how it’s influencing the packaging world. If you love Japanese art and architecture, you will like the remarkable innovations in Tsutsumi packaging. As creative design has progressed and flourished in the past decade, the art of packaging has become more and […]
Barilla’s new visual identity i.e. the sign of innovation. We talked about it with Andrea Bandiera, creative director at Robilant, who followed the project. The new Barilla visual identity will not have escaped the insiders, but also the simple marketing aficionados. We have previously discussed the strategies and successes of the food giant. That’s why […]
Packaging to wear: a box can turn into a fashion accessory. Don’t believe it? Check out Kellogg’s Moschino clutch and other examples of boxes becoming bags. “Take this hand, oh little box”. This is how Iva Zanicchi would have sung in Sanremo, if, like us, she had been inspired by the packaging to wear. This is […]
Eyewear box. Packly presents trendy and functional inspirational packaging, with a special finish. For the “inspirational” cycle, today we present an eyewear box designed by Packly you should definitely keep an eye on! The eyewear industry and the numbers Firstly, the size of the global eyewear market is likely to reach $ 278.95 billion by […]
One place to manage the entire packaging process, from design to delivery.
There’s a moment in the packaging design process when every detail matters. The choice of material, the graphic composition, and the weight of the paper. And then there’s the finish: that water-based ink, which determines how light interacts with the surface, how the product feels to the touch, and how the brand communicates its identity […]
2026 promises to be a year full of opportunities for those working in the packaging industry. International trade shows are once again the preferred meeting point for innovation, design, and sustainability, but not all offer the same value for business objectives. Choosing the right event means optimizing time, investment, and networking opportunities.Whether you’re looking for […]
KoRo has built its reputation on delivering tasty, high-quality foods without unnecessary additives, all while maintaining a strong commitment to transparency and sustainability. When the brand decided to venture into new territory with a gift box concept, they needed a packaging partner capable of balancing visual impact with environmental responsibility. This is the story of […]
Christmas 2025 is shaping up to be a season of profound aesthetic transformation. Traditional red-and-green palettes are giving way to more sophisticated interpretations, while brands are seeking increasingly distinctive ways to communicate their positioning through Christmas packaging. For designers and companies, understanding the 2025 Christmas packaging trends means anticipating market expectations and translating them into […]
In the world of cosmetics, visual impact begins well before application. Ciglissime, an Italian brand born from the passion of two sisters, has chosen magnetic false eyelashes made from PLA (a corn-based bioplastic) to offer an innovative, functional, and environmentally friendly solution.For shipping, they sought something more than just simple packaging: they required protection, brand […]
STARSKIN is an iconic skincare brand, renowned for its K-beauty–inspired treatments and its experiential approach to skin care. With products that promise red-carpet-ready skin in just minutes, the Dutch brand focuses on quality, innovation, and first impressions—because there’s no second chance to make a great first impression. That’s why packaging becomes a key element: it […]
In an increasingly fast and competitive market, packaging and logistics are emerging as two of the most critical strategic assets for companies that design, produce, or market physical products. Optimizing the supply chain, reducing time to market, and cutting supply chain costs are central objectives for purchasing managers, e-commerce brands, and paper processing operators. In […]
In advertising and branding, the power of catchy advertising slogans, impactful product propositions on packaging, and successful corporate payoffs is paramount. These elements are crucial to shaping brand identity, driving consumer engagement, and influencing brand success. From creating memorable phrases that resonate with audiences to exploring brand promotion strategies, we’ll help you uncover the value […]
In 2025, Ecolabel of packaging will no longer be a choice of individual producers but an obligation. Companies operating in the packaging sector must face this challenge with awareness and proactivity. But what exactly does Ecolabel mean? Who is obliged to comply with the regulations? And how can these obligations be transformed into opportunities for […]
Enhance your strategic marketing with a touch of creativity and originality. The Corporate gift boxes represent a unique way to distinguish your brand on the market and amaze your customers. Find out how to choose the perfect packaging to maximize your corporate image and create a lasting impact. Explore the options to elevate your business […]