Verpackungen von Produkten, die im Handel verkauft und in den Regalen platziert werden, stehen in starker Konkurrenz, um die Aufmerksamkeit der Verbraucher zu gewinnen. Wenn es Ihnen gelingt, potenzielle Käufer in wenigen Augenblicken zu interessieren, können Sie den Unterschied in Bezug auf den Umsatz machen: Verbraucher verbringen nämlich nur 15 Sekunden damit, die Artikel im […]
Das Unboxing ist zu einem Phänomen in der Marketingwelt geworden, das das Publikum fesselt und ein Gefühl der Erwartung und Vorfreude schafft. Aber was genau ist das Unboxing und warum ist es so entscheidend für Unternehmen? Als Verpackungsexperten werden wir über die Bedeutung und Auswirkungen des Unboxings nachdenken, erkunden, wie es die Gesamterfahrung des Kunden […]
Der nächste Black Friday ist für Freitag, den 24. November 2023, festgelegy und Unternehmen bereiten sich auf einen explosiven Anstieg der Online-Verkäufe vor. Erfolg hängt jedoch nicht nur von den angebotenen Produkten und Rabatten ab. An diesem Tag ist die Aufmerksamkeit für Details entscheidend. Es ist nicht nur notwendig, die Produktbestände sorgfältig zu überwachen, sondern […]
Verpackungsentwicklung. Der erste Schritt ist immer ein umfassendes Verständnis der Bedürfnisse und Anforderungen, die durch das angebotene Produkt abgedeckt werden sollen. Ja, aber wie macht man das? Verpackungsentwicklung: Überblick Bei den Kunden macht die richtige Kommunikation den Unterschied.Dafür gibt es vor allem zwei Gründe Wir haben für Sie eine Reihe von Fragen zum Herunterladen vorbereitet, […]
One place to manage the entire packaging process, from design to delivery.
Today’s blog post focuses on some of the technical specifications of the dieline of two packaging models: the 1-2-3 bottom box and the Auto bottom box. These two types of packaging differ only in the lower closing system, while the upper part of both boxes features a closure system with inner flaps, a locking tab, […]
In the vocabulary of contemporary packaging, “natural white” isn’t a color statement; it’s a surface statement. Using this medium means choosing a positioning that distances the image from reflection and brings it closer to the material, choosing subtraction over emphasis, legibility over brilliance. The issue is chromatic, yes, but also tactile, visual, and perceptive. It […]
Product packaging displayed on store shelves is in intense competition to attract consumers’ attention. If you manage to spark interest in just a few moments, you can truly make a difference in terms of sales: consumers spend only 15 seconds looking at items on a shelf (Source: Nielsen). You have very little time to convince […]
The food packaging sector is undergoing profound evolution, driven by the search for more functional, sustainable, and efficient solutions. Among innovations attracting the most significant interest among food and beverage companies, the Bag-in-Box offers a concrete solution for the preservation, transport, and convenience of liquid products. What is a Bag-in-Box? The Bag-in-Box is a packaging […]
There’s a moment in the packaging design process when every detail matters. The choice of material, the graphic composition, and the weight of the paper. And then there’s the finish: that water-based ink, which determines how light interacts with the surface, how the product feels to the touch, and how the brand communicates its identity […]
2026 promises to be a year full of opportunities for those working in the packaging industry. International trade shows are once again the preferred meeting point for innovation, design, and sustainability, but not all offer the same value for business objectives. Choosing the right event means optimizing time, investment, and networking opportunities.Whether you’re looking for […]
KoRo has built its reputation on delivering tasty, high-quality foods without unnecessary additives, all while maintaining a strong commitment to transparency and sustainability. When the brand decided to venture into new territory with a gift box concept, they needed a packaging partner capable of balancing visual impact with environmental responsibility. This is the story of […]
Christmas 2025 is shaping up to be a season of profound aesthetic transformation. Traditional red-and-green palettes are giving way to more sophisticated interpretations, while brands are seeking increasingly distinctive ways to communicate their positioning through Christmas packaging. For designers and companies, understanding the 2025 Christmas packaging trends means anticipating market expectations and translating them into […]
In the world of cosmetics, visual impact begins well before application. Ciglissime, an Italian brand born from the passion of two sisters, has chosen magnetic false eyelashes made from PLA (a corn-based bioplastic) to offer an innovative, functional, and environmentally friendly solution.For shipping, they sought something more than just simple packaging: they required protection, brand […]
STARSKIN is an iconic skincare brand, renowned for its K-beauty–inspired treatments and its experiential approach to skin care. With products that promise red-carpet-ready skin in just minutes, the Dutch brand focuses on quality, innovation, and first impressions—because there’s no second chance to make a great first impression. That’s why packaging becomes a key element: it […]